Resetting the metronome: Philly beatmakers build community through monthly meet-ups

Dan Brightcliffe knows the isolation of beatmaking. All the hours spent fixed to an MPC drum machine or needling through sample packages on a laptop can be grim even for the most withdrawn of producers.

To forge a culture of collaboration, Brightcliffe, 33, and fellow producer Quinton “Q No Rap Name” Johnson, 30, host Flipabeatclub, a monthly beatmaking event that is generating buzz and building community in Philly’s music scene.

Since August, Johnson and Brightcliffe have drawn producers to Cratediggaz Records to create hip-hop, house, and electronic beats in tandem. Some dig into their vinyl collection, and others use computer programs or phone apps, but what brings them together is their love of beatmaking and eagerness to connect.

Philly’s FABC looks to reset the metronome by bridging the gap between artists and producers, and expanding the club’s reach beyond the city’s borders.

“There really hasn’t been much of an outlet for people who make sample-based music,” said Brightcliffe, who produces under the name “Philth Spector.” “It seems like there’s a slight disconnect between the people who make beats and the people who rap, which is one of our goals outside of just giving producers a platform and a network to create.”

Dan “Philth Spector” Brightcliffe (standing far right) checks the progress of the beatmakers during the Flipabeatclub monthly beatmaking event at Cratediggaz Records, 711 S 4th St., Phila., Pa. on Fri., Jan. 20, 2023.Read moreELIZABETH ROBERTSON / Staff Photographer

Producer Matt “$LiMs” Leahey, who has been a part of the Philly club since its inception, said FABC is etching a path for beatmakers who create boom-bap and lo-fi tracks, and veer away from the trap-heavy sound of mainstream rap. The monthly meetups are also big for Philly rappers, many of whom haven’t caught the same gleam as artists in other cities with hip-hop influence.

“I think [FABC is] really important because Philly doesn’t have much of a hip-hop scene in the same way that Atlanta, New York, or L.A. [does],” Leahey, 21, said. “Most rappers in Philly that I’ve seen come up in the last decade — except for superstars like Lil Uzi Vert, Meek Mill, and others — don’t really break out of Philly.”

Leahey said the same problem goes for the local beat scene. But with the presence of FABC, he’s confident things will turn around.

Bob Fisk, who owns Cratediggaz, said FABC is the grounds from which producers can perfect their craft and form connections with Philly rappers, songwriters, and singers. And in time, breathe new life into the city’s soundscape.

“There’s so much talent in the city, it’s crazy,” Fisk, 39, said. “There’s always been the existence of it. New York had the clubs, but we always had the talent.”

At each meetup, club members craft a beat from a chosen sample, then play their records on a Zoom call with FABC chapters in L.A., Toronto, D.C., and Sacramento. And at the end of each month, their beats are packaged as a compilation and released on Bandcamp.

The Sacramento club is helmed by FABC founders Donell McGary and Armando Montesinos, better known as “Dibia$e” and “Mon$rock,” who started the beatmaking network in November 2021.

Back then, only a handful of creatives met at Sacramento record store Twelves Wax for a session. But after a surge in COVID-19 cases, McGary and Montesinos moved the sessions to Zoom, which quickly drew in viewers like Brightcliffe and others from countries as far as Tasmania and Turkey.

“Being a hip-hop producer has always been guarded, like you don’t share your secrets,” said Montesinos, 43. “But it’s important to spread love, connect with people, and have those interactions.”

One of the club’s original members was Johnson, a Dallas native, who used to drive from Vallejo to Sacramento to make beats alongside McGary and Montesinos when he lived in the Bay Area. Before he moved back to Philly, Johnson talked to Montesinos about bringing the FABC brand to the East Coast.

Quinton “Q” Johnson of Phila. (right) gets Gregory Bissell of Phila. set up so he can broadcast his beat during the Flipabeatclub monthly beatmaking event at Cratediggaz Records, 711 S 4th St., Phila., Pa. on Fri., Jan. 20, 2023.Read moreELIZABETH ROBERTSON / Staff Photographer

Johnson, unsure of the new chapter’s direction, met Brightcliffe at the first event in Philly, and brought him on as a cohost. Inspired by the Sacramento club’s success, Johnson wants to bring Philly’s beatmaking sessions to a live audience.

“They built like a Wu-Tang of beatmakers out there,” the Mount Airy resident said. “I don’t know if it was planned this way, but now they have built up a lineup if they ever want to do a show … Our plan is to do something similar.”

Philly FABC member Gregory Bissell, 29, said he saw the chapter’s growth in attendance and impact after just three meetups.

The Louisville, Ky., native, who started making beats in 2020 to pass the time in quarantine, said the club’s beatmakers have already collaborated on shows with local artists. And with more members, showcases, and meetups outside Cratediggaz, he believes the music scene can reach new heights.

As FABC looks to stretch its reach even further, McGary, 46, said Brightcliffe, Johnson, and other chapter leaders just need to stay the course.

“There’s a five-year plan,” he said. “If we do this, and we do it well for the next five years, it will do wonders. It’s only going to magnify.”

– The Philadelphia Inquirer

No fade on prices: Why Philly barbers are charging $100 and up for haircuts

Kenneth Carruth IV, the North Philly native known as The4thKen on social media, has made waves (literally) with his haircut tutorials and videos. The 20-year-old barber has amassed more than 1.8 million likes on TikTok, with his biggest video reaching over 2 million views. But it’s not always his clean lines and tight fades that are attracting attention.

In one video, Carruth showed off a mid-fade and noted, “My client paid me $80 for this haircut.” Other videos list prices well above $100. While some viewers were in favor of the price tag, others called the haircut a “scam” and wrote how their barber could do the same job for $15.

Before the COVID-19 pandemic, Carruth also charged $15 per head. But with more demand, and the rising cost of running a business, he had to raise his rates.

“I feel like pre-pandemic, barbers were undervalued,” Carruth said. “Now, barbers are starting to realize their worth and see that it’s not just about the cut. You’re providing an experience.”

And he isn’t alone.

According to the Bureau of Labor Statistics, haircut prices rose 6.8% in November 2022 from the same time a year before, which is the largest annual increase since the fact-finding agency started tracking the category. Men — who are used to paying with a single bill for their cuts — are noticing.

In the past, local barbers engaged in price wars with neighboring shops to have an edge on clientele. If one shop offered cuts for $20, another would offer them for $15. But the pandemic crippled small-business owners, said Damon Dorsey, 61, president of the American Barber Association. Barbers and other service workers were among the hardest hit.

To stay afloat, many chose to raise their rates.

Southwest Philly barber Nicky Prosseda, 40, said the seismic blow of the pandemic also inspired barbers to sharpen their business practices.

From the mid-20th century to recent years, Prosseda said, barbers enjoyed the benefits of cash-in-hand transactions and tax-free loopholes. But as the industry evolved, the slow rise in haircut prices didn’t match the hikes in beauty product prices, booth rentals, and Venmo and CashApp fees. And for many, it made barbering unlivable as a primary income source.

Prosseda, who charges $75 a cut, is the director of Philly’s Modern Male Barber Academy. “I truly believe that there’s this kind of pain for the sins of our forefather barbers and the past owners,” he said. “They didn’t teach us the best things in the industry, so you pass it down.”

Based on data collected in May 2021, the Bureau of Labor Statistics estimated that most barber salaries range between $22,430 and $53,260. Prosseda said that may be barbers’ reported income, but a lot have been making $50,000 to $100,000 for years. And with even more resources at their disposal, he estimates they will start to rack in upward of $150,000 per year going forward.

Along with better business practices, Dorsey said, barbers are now able to leverage their social media presence to draw in more clients willing to pay top dollar. Apps like Booksy and StyleSeat help barbers manage customer information and schedule haircuts. Barbers like Carruth have used them to expand their brands beyond their corner or neighborhood.

By building his social media brand, Carruth was able to open his own barber studio in Kensington. After turning his social media followers into loyal clients, he saved enough money to get a business license and land the small commercial space in August 2021.

“I know a lot of barbers that are great at cutting hair, but they suck at running a business,” Carruth said. “And with that, you can’t charge what you want because you’re just going purely off skill.”

While most of his clients understand his raised prices, West Philly barber Jalen Thompson, 23, said he’s had customers leave to look for lower rates. Thompson, who charges $45 to $75 for haircuts and more than $120 for house calls, is comfortable with that risk.

“We stopped being hustlers and turned into CEOs,” he said. “I became a barber because I love cutting hair, but I also knew how much money there was to be made in this industry. ... There’s an opportunity to retire early and really enjoy life and take on other business ventures.” Prosseda agrees that it’s allowed him and others to live a better, more balanced life.

“A barber’s career is not one of mental easiness or physical, so you have to raise the prices for the barber to have a work-life balance where you can put your kid on the bus, and go be the coach to your son’s football team, or whatever it is. You have to raise the prices in order for that to happen.”

The fruits of the industry, Carruth said, are enjoyed by barbers who learn how to adapt. Along with cutting different hair textures and embracing products like semi-permanent dye, man weaves, and other enhancements, it’s important to provide other services like hair washes, snacks, TV, and WiFi.

“There’s a lot of older barbers that are stuck in their ways that refuse to change, and unfortunately, they’re more than likely gonna get left behind,” he said.

Overbrook resident Ian Watson, who’s been a client of Carruth’s for nearly a year, said customers are willing to pay for the right experience.

“Depending on the quality of the cuts and the level of professionalism, people will pay to avoid the stereotypical barber,” Watson said. “I say it’s worth it.”

– The Philadelphia Inquirer

Visual Artist Joshua Vides Discusses Creative Collaboration with GilletteLabs

Joshua Vides is a creative marvel in true form. 

Having lent his artistic powers to design products for brands like New Balance, BMW, Converse, Fendi, Puma and others, the California-based creative director is never short on innovation. For more than a decade, Vides has fused his passion for streetwear and graffiti and poured it into his craft. His production studio Reality to Idea has served as the perfect incubator for his footwear and apparel designs, sketch artwork and other creations to take shape. 

Before becoming a premiere name in streetwear and design, Vides worked for The Hundreds, SSUR, The Seventh Letter and ComplexCon as a designer, salesman and marketing manager in 2009. Around the same time, he founded the streetwear brand CLSC, a $500 project that later became a global entity with 400 retailers and a storefront on Fairfax Avenue in Los Angeles. 

Vides decided to step away from CLSC in April 2017 and used the brand’s success as momentum to pursue his dream of becoming an artist. Vides launched Reality to Idea in January 2018, and the design studio and production house has been a platform for him to explore his love for black and white monochromatic mediums and spread his wings artistically. Whether designing sneakers and apparel pieces, customizing iconic BMW silhouettes or putting on limited edition art exhibits, Vides has shown no signs of slowing up. And his recent collaboration with Gillette at this year’s ComplexCon is proof. 

The brand’s design and innovation hub, GilletteLabs, and Reality to Idea came together for an activation booth that offered an interactive look at the shaving experience. The Reality To Idea-designed booth highlighted GilletteLabs’ latest innovation, GilletteLabs with Exfoliating Bar, a razor that combines shaving and exfoliation technology. And as a continuation of the partnership and a testament to Vides’ versatility, he customized cleats for NFL Quarterbacks Josh Allen and Mac Jones for the My Cause My Cleats program. The two football stars wore the cleats during the New England Patriots and Buffalo Bills matchup on Dec. 1.

For Vides, the GilletteLabs collaboration, and others he’s stirred over the years, was a chance to embrace his own creative instincts and showcase the power art contains. “As a visual artist, I find collaborations to be an avenue of self-expression on different mediums and products,” Vides explained to Complex. “Showing off how anything can really become a canvas and art Itself.”

Complex recently caught up with Vides to talk about his artistic inspirations, the details of his creative process and how art can be a tool for philanthropy. 

(The interview has been lightly edited for clarity.) 

COMPLEX: How was it designing the GilletteLabs activation booth at ComplexCon?

Joshua Vides: ComplexCon is always something I enjoy being a part of. Reality To Idea was excited to partner with Gillette because it’s an iconic brand that most men have used since they first started shaving. They gave Reality To Idea the creative space to help bring their GilletteLabs brand to ComplexCon attendees in an innovative and authentic way. It was a great experience bringing the GilletteLabs booth to life, and everyone at ComplexCon had a great time with the photo booth and shaves with the Gillette Barbers.

How did the collaboration between your company Reality to Idea and GilletteLabs come together?

The collaboration really came together through the common mission that we share. At Reality to Idea, we are always looking for new ways to be at the forefront of culture and innovation. When GilletteLabs approached us to showcase their latest innovation of GilletteLabs with Exfoliating Bar, we knew it would be a cool partnership.

You’ve partnered with some of the biggest brands in the world – Fendi, MLB, New Balance and others – but what about this project piqued your interest?

I’ve been lucky to partner with so many celebrated brands. In the men’s grooming space, Gillette is often viewed as synonymous with the category, so when I was approached, I saw it as an opportunity to bring my skill set to another brand that has an incredible legacy and continues to create innovative products.

What was the inspiration behind the design of the activation?

We wanted the design of the booth to remind people of a barbershop, with a Reality to Idea spin. We used our signature black and white color scheme and added pops of bright green, which is an ode to the exfoliating bar on the GilletteLabs razor and packaging. Gillette wanted to do something completely different than last year’s ComplexCon booth, but (the brand) still wanted to emphasize the unique experience that the barbershop provides.

Could you detail what the creative process was like? Were there any challenges along the way?

I think there are always some unique challenges that present themselves when working with new products, especially when it comes to designing on such a large scale. It was important the GilletteLabs booth and the design of the smaller original pieces we made for the gallery all worked well together in the space.

You designed the cleats of NFL Quarterbacks Josh Allen and Mac Jones ahead of the  New England Patriots and Buffalo Bills game on Dec. 1. How was that experience?

I always enjoy working on shoe projects and collaborations. I have been painting on shoes since high school, so for me, it really feels like second nature. It was awesome to get connected with Josh Allen and Mac Jones, who are Gillette athletes, to work on their My Cause My Cleats cleat designs. I wanted to make sure they felt the design reflected the charities they are both representing – Mac Jones with Boys & Girls Club of America and Josh Allen with the Patricia Allen Fund. I was so happy to play a part.

The designed cleats are being auctioned off and the proceeds will go to charity as part of the My Cause My Cleats campaign. Talk about how important it is for you and other artists to be a part of these kinds of initiatives.

It’s important to me to find ways to give back through my work, and team up with partners who do the same. As an artist, I’m able to showcase the power of art to all different audiences, including through the cleat designs for Allen and Jones. I’m excited to see what the winning bid is for both sets of autographed cleats. Gillette and I will also be matching the donations from the online auction.

Bid on Mac Jones “My Cause My Cleats” Cleats here and Josh Allen’s “My Cause My Cleats” Cleats here.

— Complex

Community Vegan makes veganism accessible for all through familiar, savory bites

On the corner of East 11th and Lydia streets, the sweet aroma of Community Vegan’s savory bites draws onlookers and customers to the bustling food truck.

The micro-eatery has become a popular food spot in the East Austin Cultural District with dishes such as oyster mushroom wing baskets, beer-battered cauliflower chicken sandwiches, avocado bites and the truck's signature Vegan Lickin' Good Buckets.

Nearly every meal is crafted by co-owners and vegan cooks Marlon Rison and Ericka Dotson, who shape the restaurant’s flavorful dishes to satisfy cravings for nachos, chocolate milkshakes, southern fried chicken pieces and other popular items.

“It’s all about flavor, right? I know we’re bringing that to the block,” Rison said.

As the Community Vegan name spreads through the city's dining scene, Rison's face grows more familiar, too. Inspired by the logos of KFC, Wendys and other food chains, his radiant smile is at the center of the food truck's sign and its branded products. But beyond the logo, Rison's magnetic energy is the heart and soul of the East Austin operation that opened in September 2021. 

Along with its brunch and main menu items, Community Vegan also offers raw, wildcrafted sea moss packages from Dotson's company, Lott’s Herbs & Remedies; Dotson is a certified herbalist. Sea moss is a species of red algae that grows on coastlines across North America, the British Isles and continental Europe. Advocates say when it's consumed in supplement form, it can help improve heart and gut health and strengthen the immune system.

After seeing an advertisement for Community Vegan, North Austin resident Jai'Sun Alexander stopped by the food trailer in March and since has become a loyal customer because of the eatery's variety and Rison's personal touch.

"(Rison) does a really amazing job at engaging with all of his customers, whether they're first-timers, regulars or whoever," Alexander said. "He makes sure everybody's enjoying themselves or enjoying the food and enjoying the atmosphere. He does a really great job at making great food and making an even greater experience out of it."

Success is still a surprise for Rison. 

“We didn’t expect to create a product and service that could grow into this,” he said. “Like yo, let’s pay these bills and have some fun and be responsible. But fortunately, we’ve been able to do more than that.”

Despite the focus on vegan and herbal options, Rison said they are not trying to convert non-vegans to a meat-free lifestyle with Community Vegan. Only about a third of their customers are vegan, Rison said, and the goal is to broaden the minds of patrons by introducing a veggie-based substitute for the foods they already enjoy, including menu items such as Crab Cake Totchos, "I Used To Eat Fish" Filet Sandwich and Chilli Cheeze Fries.

"By no means are we ‘diet food’ and we don't even put it out there," Rison said. "For us, what we want to do is expose as many people as possible to vegetables, and if that means making it comfortable, we'll make it easier to digest."

Community Vegan co-owners wants to inspire others

Before opening Community Vegan, Rison was a radio host in Dallas and weighed upwards of 360 pounds. As a former powerlifter, he ate chicken, fish and turkey constantly throughout the week and consumed 350-400 grams of protein daily. He quit eating beef in 2004 and pork over 30 years ago, and he decided to make a complete switch to veganism after watching the documentary “What The Health” on Netflix in 2017. 

The film, which focuses on the role of food in health, inspired Rison to take his health into his own hands. He altered his diet – cutting out all meats and processed foods – and dropped 140 pounds in the process. 

Under the “Plantbased G” name, Rison started to share his health journey at speaking engagements and posted vegan recipes and cooking demos on his Instagram page. After seeing his audience grow on social media, Dotson encouraged Rison to write a digital cookbook filled with his top recipes.

In 2020, Rison released “The Quarantine 15,” an e-book filled with 15 (plus one bonus) vegan recipes curated by the Victoria-native.

Rison said he was driven to share his passion for plant-based foods and to encourage other people of color to pursue healthier diets, especially people susceptible to high cholesterol, heart disease and other serious health issues.

“We’ve got some of the worst health out of any of the groups that are out there, and it’s because of what we eat and we’re trying to change that tradition in terms of what we eat and how we eat it,” Rison said. “We want to make sure we give (patrons) options that are veggie-based and healthier for you, and hopefully, that will kind of change the way they approach food.”

Months after the release of the ebook, Dotson and Rison started thinking about opening their own restaurant.

Rethinking his life's path during the pandemic

While Rison enjoyed a career in radio, he said time spent in lockdown made him re-evaluate his life’s purpose. Instead of working for a corporate brand, he wanted to pursue something that added to his family’s legacy, and establishing a restaurant was at the top of his list. 

“For me, I said I have to be more responsible for taking care of myself, my family and my loved ones,” Rison said. “(Dotson) was still hitting me with the idea of the food truck thing, and then I said to myself, you know what, that might be the move for me to take control of my future, my destiny and build something that I can pass down to my kids and grandkids.”

Rison didn’t know whether it would be a traditional brick and mortar space or food trailer, and the only commercial dining experience he had before Community Vegan was as a cook at Popeyes at age 16. Dotson, a native Austinite, saw the potential in a mobile vegan restaurant in the central Texas city. 

The couple scoured the web and saw a listing on Craigslist for a 1973 Winnebago Chieftain in San Angelo. They drove three hours out to the seller, who was willing to lower the price of the rugged 27-foot-long RV once he heard their plans to open a restaurant.

They towed the RV to Austin and spent 10 months and thousands of dollars to gut the worn trailer and replace decades-old appliances. Once the kitchen and other items were installed, Rison and Dotson commissioned local artist Andrew Horner, known as APSE, of the ColorCartelto give the food truck its signature coat and began taking their first orders for food.

To find a home for Community Vegan, Rison and Dotson also reached out to Stuart King, president of King-Tears Mortuary on East 12th Street, who referred them to Austin Revitalization Authority President and CEO Gregory Smith. He directed the two co-owners to the Lydia food truck park.

"We knew we could thrive in the East Austin Cultural District while securing the presence of a Black business on the block," Rison said.

Sharing East Austin’s history, reclaiming the district’s influence

Dotson, the great-granddaughter of Ira Lott and Viola Madison Lott, who built a thriving lumber and housing business in the area, said there’s no better corner for the food truck.

Growing up in East Austin and Round Rock, Dotson said it was an area she used to speed past, as crime was an all too familiar occurrence during the 1970s and 1980s. But she said East Austin also was a community filled with Black and Latino-owned businesses and cultural happenings that reflect the area’s rich history. 

Over the decades, the character of East Austin has transformed dramatically as high dollar residential and commercial real estate companies razed old buildings, priced out longtime residents and crippled the traditionally Black community's past influence.

With Community Vegan’s placement, Dotson said she wants to reclaim the district’s cultural roots and remind folks of the area’s origins. 

“With us being planted here, we can share the story about what was here,” Dotson said. “At one time, it was a happy time. My mom would talk about the time there was a theater down here, and they would all take the bus down and go shopping and all sorts of things. But it’s turned into something very different. So, it’s time to turn over the lead, but with us included. It’s important our faces are here.”

Plans to open second food truck, vegan grocery store

After a year in business with the food truck, Dotson and Rison said the next step is to expand. The duo is working on putting together a second food truck in the fall that is drivable and can directly serve patrons in all corners of the city.

As far as big picture goals, Rison said he's thinking about building a Community Vegan grocery store somewhere in the East Austin Cultural District. That way, more people of color will have access to vegan ingredients and herbal supplies. 

Rison's hope is that Community Vegan becomes a national brand. But right now, he said his focus is to continue advocating for healthier lifestyles and continue putting smiles on the faces of the customers and community members who support the business. 

“We got to represent the block and say thank you,” Rison said. “This is our opportunity to say thank you every day. With every meal, we show our appreciation.”

— Austin American-Statesman

For The Record: How Clipse’s 'Lord Willin'' Established Virginia’s Foothold In Rap

On their 2002 debut album 'Lord Willin',' Clipse’s drug-slinging rhymes and the Neptunes’ pop-centric production established Virginia’s foothold on street rap.

As rap moved into the new millennia, the industry abandoned the antiquities of its past and widened the margins, drawing in musical talents from all corners and elevating them to astronomical heights. Street rap duo Clipse was instrumental in the geographical shift, with 2002’s Lord Willin' establishing Virginia’s foothold on coke rap and a new era of lyrical titans.

By the early 2000s, hip-hop’s maturation was in full swing: Atlanta was building towards its future reign, the boom of Houston’s hip-hop scene was on the horizon, and Virginia’s spotlight grew brighter over the decade as Timbaland, Pharrell Williams and Chad Hugo of the Neptunes crafted the era’s most innovative sounds. 

While Timbo went on to guide the careers of Ginuwine, Aaliyah and Missy Elliot, local legend Teddy Riley brought Pharrell and Hugo under his wing. As the Neptunes, the two produced records for the likes of  Ma$e, N.O.R.E. and R&B groups SWV and Total. Eventually, the duo revisited their relationship with two childhood friends who would later chronicle their hometown’s booming drug trade under the moniker Clipse. 

Virginia-based MCs and brothers Gene "No Malice" and Terrence "Pusha T" Thornton aspired to leave a life of selling drugs in favor of cooking up hit records. With the help of Pharrell, Clipse signed to Elektra Records in 1998, and by the next year, had an album, Exclusive Audio Footage, ready to hit retail stores. 

"That album was nothing more than friends together doing something they love," Pusha explained in a 2002 interview with XXL. "No outside interference, no arguing. It was all happy times."

Despite a record slated for a 1999 release date, the group’s triumph was short-lived. The album’s lead single, "The Funeral," failed to make a mark outside of Virginia radio, and the project was shelved. While the album was heavily bootlegged for years — and mysteriously released on streaming platforms this May — the two brothers were dropped from the label.

"I’m gonna tell you who was disappointed the most," Pusha recounted to XXL. "That was Pharrell. He was like real hyped about working with [established artists] but he’s always been like, ‘Yo, we gotta show them how we do it.’"

Determined to shepherd their career success, Pharrell build up enough cache to establish Star Track Entertainment with Arista Records in 2001. He brought No Malice and Pusha in as the imprint’s first signees and released their debut album, Lord Willin’, on Aug. 20, 2002. 

Boasting guest spots from heavyweights like Jermaine Dupri, Jadakiss, Styles P, Faith Evans, Fabolous and others, Lord Willin is a mesmerizing journey through the Thortons' roots in the Indian Lakes section of Virginia Beach —  an environment that fed their hunger for life’s treasures and fueled their rap careers. 

"It was really about establishing identity, and, like, putting our flag in the ground," Pusha recalled in a 2012 interview with Life +Times. "We basically wanted people to understand and know where we were coming from — no one had ever seen this side of Virginia before. We knew that this music was a bit newer."

The Clipse were outside of what the Neptunes were doing, Pusha continued. "This was at a time when Pharrell was hot, the Neptunes were hot. He was on every hook from Nelly to Mystikal, everybody" and is the first voice on "Grindin'." "The intro…basically set the tone for all of those maneuvers and moves. It was just like, 'This is what we are, we’re different. This is the streets, this is Virginia, this is new, this is risk-taking.' Playas, we ain’t the same. You know."

Led by street anthem "Grindin’" and radio smash "When The Last Time," the album is laced with sooty tales about the duo’s drug-and-gun dealings and the glamorized corruption of their past hustle  ("Virginia"), a lifestyle sown from the pillars of their own family tree. On the LP’s "Intro" No Malice raps, "Scouts honor, started with my grandmama / Who distributed yay she had flown in from the Bahamas."

All 13 tracks are produced by The Neptunes, who were at the peak of their powers and fresh off collaborations with Britney Spears, Jay-Z, Usher and other artists. The Clipse meld their minimalistic and radio-seeking production with the rawness of No Malice and Pusha’s coke-slinging rhymes on "Cot Damn" and "Gangster Lean."

Along with the riches of big-time dealing on "Let’s Talk About It," No Malice offered a sign of empathy on "I’m Not You," rapping, "To feed poison to those who could very well be my kin / But where there’s demand, someone will supply / So I feed them their needs at the same time cry / Yes it pains me to see them need this / All of them lost souls and I’m their Jesus."

The production of Lord Willin’ doesn’t always match the gravity of No Malice and Pusha’s mountainous themes and enthralling anecdotes, with the pop-ish sounds of songs like "Young Boy" muffling the accounts of their upbringing. But by all measures, the Clipse’s debut placed the military town and tourist city on the hip-hop map — a foray that was driven by the duo’s vivid lyrics and the Neptunes’ generally immersive production.

Clipse’s first full-length showing landed at No. 4 on the Billboard 200 and sold 122,000 units in its first week of release. It was certified Gold by the RIAA on Oct. 1, 2002, and sold upwards of 950,000 copies as of December 2009, according to Nielsen Soundscan. In validating its classic status, Rolling Stone also ranked the album No. 12 on its 100 Best Debut Albums of All-Time list. 

Lord Willin’ sparked Clipse’s continued success and popularity. Their 2006 follow-up Hell Hath No Fury is now a classic, while the We Got It 4 Cheap mixtape series with Re-Up Gang members and Philadelphia-based rappers Ab-Liva and Sandman is beloved. But in the years since No Malice and Pusha’s third outing, Til The Casket Drops,in 2009, their musical paths couldn’t have grown more detached.

While Pusha has built a stellar solo career with the same coke raps and command he came to the game with, No Malice found solace in his faith. He distanced himself from the rap industry and altered his former moniker "Malice" on Twitter back in 2012.

"Can you imagine how many people went to jail listening to things that I said? Forget everybody else and other rappers and other groups, think about how many times people got pulled over, went to jail (and) my record playing in the car," No Malice told Vlad TV in 2017. "Think about how many times somebody’s head was blown out, and the theme music is still playing."

The brothers have collaborated sparingly over the years, with the group coming together for Pusha’s "I Pray For You," Kanye’s "Use This Gospel" and on the I Know Nigo! compilation cut "Punch Bowl." Every time the duo reunites, fans clamor for another classic from the group, including King Push, who, admittedly, is just as uncertain as the public. 

"I talked to him this morning and he was like, ‘Yo, I’m hearing what people saying,’ but he’s not committing," the "Diet Coke" rapper told The Breakfast Club in April. "Regardless of whatever perspective he wants to attack it from, me and him are creative enough to definitely make it work. That’s not an issue, it’s just him and what does he want to do."

It's been two decades since the release of Lord Willin', but the album has only appreciated in the years since No Malice and Pusha first put the city of Virginia Beach on their backs. While the older Thorton has squared his focus on his spirituality, and Pusha has forged a path as the "Martin Scorsese of street rap," their contributions will remain linked and their legacies forever immortalized.

– The Recording Academy/GRAMMY.com

Beyoncé’s Biggest Sonic Pivot Yet Finds Inspiration In The Past

From the moment Beyoncé announced her seventh studio album, Renaissance, in June, the Grammy-dominating artist sent the Beyhive into hysteria as the fandom clung to every sign pointing to the project’s new sonic and artistic directions. With the release of lead single “Break My Soul,” Beyoncé strayed away from her signature surprise-LP motif, opting for a standard rollout for the long-awaited project that included an internet-shattering British Vogue spread, mysterious box sets, and an open letter published to her website that detailed the gravity of the new release.

Renaissance is Beyoncé’s first solo album since the cultural and visual landmark Lemonade in 2016 and follows the 40-track compilation Homecoming: The Live Album and the soundtrack record The Lion King: The Gift in 2019. She revealed that the July 29 arrival of Renaissance came after three years of recording during the pandemic, a moment of stillness that she “found to be the most creative.”

“Creating this album allowed me a place to dream and to find escape during a scary time for the world,” she wrote in the letter, which went live the day of the project’s release. “It allowed me to feel free and adventurous in a time when little else was moving. My intention was to create a safe place, a place without judgment. A place to be free of perfectionism and overthinking. A place to scream, release, feel freedom. It was a beautiful journey of exploration.”

Creating this album allowed me a place to dream and to find escape during a scary time for the world.

Beyoncé dedicated the album to her Uncle Jonny, whom she described as her “godmother” and the person who introduced her to the vibrance of dance music and the transcendent spirit of Black and Latinx queer culture that she captures in Renaissance. She also paid homage to the “pioneers who originate culture… the fallen angels whose contributions have gone unrecognized for far too long.” On “Pure/Honey,” Beyoncé samples the hit songs of New York club icons Kevin Aviance (1996’s “Cunty”) and the late Moi Renee (1992’s “Miss Honey”). She also enlists Nigerian superstar Tems, Jamaica-born rapper Beam, and “Slave to the Rhythm” singer Grace Jones, gifting fans with an electrifying step into dance music that roars with an ultra-femme and self-empowering energy.

While fans and critics praise Beyoncé’s spotlight on legendary dance songs and artists, there’s been controversy surrounding writing credits and samples on Renaissance — a reality when honoring the greats of any musical past by including their work. The singer removed an interpolation of Kelis’s 2003 hit “Milkshake” from “Energy” after Kelis posted a series of Instagram videos and comments saying she was unaware the song would be sampled on Renaissance. Beyonce also changed a line on “Heated” to remove a term that’s considered ableist.

The album — which boasts credits from heavy-hitters like The-Dream, Syd, Honey Dijon, Hit-Boy, and others — is lush with dazzling grooves and a liveliness made for the enchanting dance floors of the clubs, ballrooms, and kiki houses to which Beyoncé pays homage in what is only the first act of a forthcoming trilogy. Little is known about the two future albums, but Variety reported one or both will feature country-leaning tracks, and many fans predict a further descent into dance music or a return to her R&B and pop roots.

The momentum surrounding Renaissance was nearly squandered when the album leaked online two days before last Friday’s release, but the Beyhive remained patient, awaiting its official drop, and have since basked in the project’s house, disco, Afrobeat, electronic, and techno-driven sounds.

Had to re listen to Beyoncé Renaissance…From the Album title i expected a project w/ in-depth story telling though it’s only act i of a trilogy & w/ great assumption she giving a play theme,so act ii should be story/climax & act iii would be the resolution. https://t.co/zRAvUDM2F4

— SaintRoyll⚜️ (@SaintRayon) July 31, 2022

Renaissance is Beyoncé’s first full venture into dance music and arguably the biggest sonic pivot she’s taken in her career. Inspired by the legacies of disco queens Donna Summer, Robin S., and Teena Marie, Beyoncé conjures hip-swinging tracks like “Cozy,” “Virgo’s Groove,” and “Move.” She pierces the sharp riffs and sensual euphony of “Plastic off the Sofa” with ballad-level vocals.

While the creative direction of Renaissance seems novel for Queen Bey, a few songs in her catalog may have hinted at the eventual artistic shift. They aren’t as bold as her recent effort, but “Blow” and “Haunted” from her 2013 eponymous album have inklings of dance and techno tucked in the background. Featuring production and writing credits from Pharrell Williams, Timbaland, J-Roc, James Fauntleroy, and Justin Timberlake, “Blow” is emblazoned with a funk and disco flare later heard on the new album’s “Summer Renaissance” and “Cuff It.” “Blow” even managed to peak at No. 1 on the U.S. Hot Dance Club Songs chart in 2014.

The songwriter behind “Haunted,” New York musician Boots, said the song was partly inspired by the music of Aphex Twin, who’s known for his ambient and techno styles. The song has a largely minimalistic composition, but its more upbeat moments hint at an atmospheric and darkened electronic sound later explored on the pulsating and thudding “Heated.”

There are other parallels to dance music within Bey’s oeuvre before Renaissance, like the techno-inspired “Radio” and “Naughty Girl,” which interpolated Summer’s 1975 classic “Love to Love You Baby.” Those records illuminated what was to come from the artist, and the direction of Renaissance is in line with the 28-time Grammy winner’s desire to explore exciting new creative passages.

With Beyoncé and Lemonade, the Houston-born singer-songwriter inspired other artists to seek new visual bounds and abandon the age-old album rollout for the wonderment of a surprise drop. She centered her music and 2018 performance at Coachella, later dubbed “Beychella” by fans, on the culture of historically Black colleges and universities, incorporating a marching band, J-setting choreography, and a step show.

Before then, Bey and her hubby, Jay-Z, released the collaborative album Everything Is Love in 2018, with the duo clearing out the Louvre in Paris to film the music video for lead single “Apeshit.” Beyoncé later followed that up with The Lion King: The Gift as well as the 2020 musical film and visual album Black Is King, which saw her step into the world of Afrobeats with “Find Your Way Back,” “Already,” and the Saint Jhn, WizKid, and Blue Ivy-assisted “Brown Skin Girl.”

In all its glory, Renaissance stands on its own as an alluringly fresh artistic dive for the legendary pop star, and its projected (and unsurprising) success is a testament to how well she’s maneuvered creatively. The album is expected to take the No. 1 Billboard spot in its first week. The new dance-forward release has further cemented Beyoncé’s place as an international fixture and luminary artist, and with two other installments reportedly in the works, there may be more achievements to come.

– MTV News

A passion forged: Founder of Austin Warrior Arts shares love for martial arts

At 9 years old, Da'Mon Stith knew his life's purpose. He was going to be a ninja, and there wasn't an invading kick, sword or blade powerful enough to stop him. 

When Stith was 8, his father gave him a toy sword with a bright red ruby on its hilt and a streak of jewels that led to the plastic white blade. It was about as sharp as a cafeteria spork, but once he got his hands on the flimsy dagger, no other toy in his collection mattered and his young, swirling mind was fixated on the world of martial arts. 

What was once a young boy's dream has grown into a lifelong passion, and Stith has explored every corner of it through his practice, his teachings and his own armory. He discovered his true identity in the process.

Growing up with Bruce Lee and Taimak as idols

Before then, Stith idolized martial arts legends and movie stars like Bruce Lee, whose high-flying kicks, rapid strikes and cosmic-level charisma drew the young padawan in. He imitated Lee's moves and tried his best to embody his effortless swag. 

Stith's obsession with martial arts culture grew once he started studying karate at age 9. But with his passion came confusion and, for a time, a sense of self-loathing and displacement. As he was going deeper into East Asian art forms, he was unknowingly pulling away from a culture of his own. 

Without any notable Black martial artists in movies or on TV screens during the era, Stith said he clung to the Asian actors of classic action films and shows of the 1970s and '80s.

"I would tell my mom and other people I was Asian, and I don't look any part of Asian," Stith said. "It was different, but things happen in pieces and in stages. When I found my inner-self, it was like holding my breath for a long time and finally being able to breathe."

It wasn't until Stith saw 1985's "The Last Dragon," which starred Taimak as Leroy Green (or Bruce Leroy), that the 11-year-old Austin native saw a martial arts hero that looked like him and shared his affinity for the combative arts. 

Taimak's Bruce Leroy character became a figure of inspiration for Stith, who started studying karate more intensely when his family moved to Okinawa, Japan, for his stepfather's job on a military base. Okinawa — the birthplace of karate — is also where Stith first recognized African history as his second passion, a discovery that later led to a 25-year career of teaching and practicing African martial arts. 

Through the teachings of his eighth-grade teacher Ms. Gross, Stith learned about the kings and queens of ancient Egypt and the leaders of African empires who ruled the continent and conquered neighboring lands. 

Stith discovered his love for capoeira, African warrior tradition

Stith was struck by his teacher's history lessons, and he started researching warrior traditions rooted in Africa and throughout the diaspora. His curiosity grew after he was introduced to capoeira, an Afro-Brazilian martial art that was created by enslaved Africans in the South American country in the early 16th century. 

Stith, who was studying Jeet Kune Do at the time, began studying capoeira after watching the 1993 film "Only the Strong."

As with "The Last Dragon," Stith was enraptured by the sweeping movements and high-flying kicks in the movie. But more anything, he was drawn to the art form's ties to Western and Central African culture.

"People who looked like me were doing a martial art that I felt I had a kinship to," Stith said. "It wasn't based in Asia or Europe, it was an art form that was very Black and African in its presentation and it filled that void for me.

"I didn't understand the art. I just heard the music and saw the movement and it connected with me."

After moving back to Austin at age 17, he became a capoeirista and began studying the movements of Detroit-based martial artist Kilindi Iyi. He saw an advertisement for $80 worth of Iyi's videos in Black Belt Magazine and watched his instructional tapes for hours on end.

From there, Stith adopted Iyi's deceptive kicks, Zulu and Egyptian stick fighting techniques and sweeping takedowns from historical African martial arts and incorporated them into his form of capoeira. 

Stith said the art form opened up his stiff frame, allowing him to enter a state of free flow he never experienced in other disciplines. But capoeira also debunked the thought that African people willingly gave up their bodies, their names and their cultures during the Trans-Atlantic slave trade.

He began practicing and teaching his own style of the historic art form

As he dove further into African history and martial arts, Stith recognized how many Black men and women fought to obtain their freedom and retain their heritage, often times using the combat skills they learned as warriors of battle. 

"What we're told is they brought us over, we were slaves and lost everything, but capoeira shows that we resisted what was happening to us by taking up arms and passing on our DNA and culture," he said."We tried to retain what we had in this motherland to the new land, which would become the breeding ground for new martial arts found in the diaspora."

By 1997, Stith was teaching to students capoeira da rua, or capoeira of the streets, which is a more practical form of the Afro-Brazilian style that he and his training partners developed in Austin. 

Stith started teaching alongside other martial artists at various sites around town and on the University of Texas campus, including the Anna Hiss Gymnasium and an undisclosed space they nicknamed "The Boiler Room" that a faculty member opened up for his group.

He taught students of all ages and backgrounds the footwork, bladed weaponry, counter and defensive strikes of capoeira. And ever since then, Stith has dedicated his life to teaching the art form. 

"I felt I had a purpose and a destination I was heading toward," he said. "I'm the best when I'm doing teaching and sharing my practice. Seeing them grow, being a part of their lives and giving them a piece of their culture makes me feel good." 

Stith began making the weapons he spent years wielding

In 2012, Stith formed the Guild of the Silent Sword, which includes his group of students and experienced capoeiristas. Even before then, he and fellow capoeira practitioner Jeffrey DaShade Johnson started making African weapons under the Street Forge Armory name. 

At first, the duo wanted other companies to make their weapons, but when they saw how costly it would be, they started crafting them on their own.

Stith and Johnson make sickle swords, short and long takoubas, filipino swords, nimcha sabre and other items under the armory brand inside of Co.lab, a creative space that's free for residents of color. They have shipped custom pieces across the country and as far as Australia and Germany, with items priced between $30-65. 

"I love using swords, and now we have the ability to create and make these instruments that can be used for destruction but also require skill, math and science," Stith said. "It's a good feeling to have a skill nobody can take from you. As long as I have access to material and tools, I can provide for my family and there's something very empowering about that."

While the brand has been official for some time, Johnson said Street Forge Armory really got its start when he and Stith were kids.

When Johnson was 9 years old, he also idolized the martial arts icons of the time and began making his own swords from hacksaw, duct tape, hammers and a screwdriver as a chisel. In Japan, Stith created his own weapons by hammering down old golf clubs and shaving them down into make-shift katana swords. 

The two Austinites didn't know each other then, but their passions would bring them together in 1999. Johnson trained under Stith and years later he decided to go into business with him, hoping to enlighten others with the skills that come with capoeira and the confidence that sprouts from the knowledge. 

"What we're finding is people want to be more healthy and more confident in themselves, but when they go to a mixed martial arts gym, they don't see people like them, or the people that look like them don't identify or think like them," Johnson said. "We're trying to make it accessible to everybody in the community."

While Johnson was aware of the martial arts rooted in Africa and the diaspora, he said there are few people as well-versed on the history and are able to pass it on to students as seamlessly as Stith. 

'It's honestly been a healing space for me'

Four days a week, Stith teaches hand-to-hand combat and stick and sword training to students as young as 8 at his Austin Warrior Arts studio at 9705 Burnet Road. On Saturdays, the groups meet at Mueller Park to trade friendly blows with Ancient Egyptian, Ethiopian and North African weapons. 

Student Natalie Joy, whose been working under Stith for a year, said she's found community in a city she's long felt isolated, especially in the martial arts world. 

"It's honestly been a healing space for me," Joy said. "I've always loved martial arts, but I always felt in those spaces kind of 'othered.' But in this space, I feel very included and very accepted. It is healing to do something that my ancestors did way back, and another way I can connect with them and that's very important and impactful for me."

Beyond learning the combative stances, student Erika Crespo said Stith has lifted her confidence and opened her heart at times when she's needed it most. 

"Coming to these classes has helped me learn how to get close to somebody and trust them," Crespo said. "When you come from a trauma history or you're anti-social, you don't get close to people. But in this case, I had to learn how to go with the flow and trust that I don't react too much out of fear or anxiety. I'm really doing something that's making me feel whole and it's been a hard but really beautiful journey."

In continuing his practices and weapon-making, Stith's dreams as a ninja have taken shape in other ways. While he's far from an agent of espionage, he's dedicated his life to education and craftsmanship, and he's looking to amplify everything with the opening of his own studio.

Having taught at local schools, community center, daycares, fitness centers and other spaces for 25 years, Stith said having a place fully dedicated has been his ultimate goal, and he's been living it for the past three months. 

Stith said he has the studio, but they need help keeping the doors open until they can build up their student base, so he and the Austin Warrior Arts team started a GoFundMe  to help pay for the space's rent. 

So far, the group has reached $9,115 of the $12,000 goal from current and former students of Stith and community members, which Stith said is a testament to the support and importance of African martial arts and history. 

"It's like mind-blowing to be honest," Stith said. "I can't describe what it feels like having this space and knowing it's dedicated solely to this is really humbling."

– Austin 360

We’ve Got A File On You: Wiz Khalifa

Since dropping his multi-platinum selling album Rolling Papers in 2011, Wiz Khalifa has been one of the industry’s most influential and consistent hip-hop artists. The Pittsburgh product has dropped projects nearly every year since 2006, and in that time, has leveraged his genre-fluid sound and magnetic personality to reach the pantheons of rap superstardom.   

Before his career skyrocketed with “Black and Yellow” and “Roll Up,” the rapper, born Cameron Thomaz, was a freshly unsigned artist in 2008 who was forced to take his career into his own hands after a short stint at Warner Bros. Records. He shifted his focus, dropping mixtapes like Deal Or No Deal and the wake-n-bake classic Kush & Orange Juice as “albums” and building his fan base online by uploading YouTube clips of him freestyling, smoking pot and performing on stage.  

From there, Young Khalifa drew in millions of fans with his infectious laugh and genre-hopping hits like “The Thrill,” “We Dem Boyz,” “Work Hard, Play Hard” and other records, eventually elevating him to international heights. Along with his music success, the “Bake Sale” artist has taken up acting roles in the Apple TV+ series Dickinson, FOX’s animated comedy show Duncanville and the upcoming film Spinning Gold, where he plays George Clinton in the biopic about Casablanca Records head Neil Bogart. 

Even as he’s evolved as an entertainer and businessman with Khalifa Kush and Mistercap, Wiz has continued to crank out projects with long-time collaborators and Taylor Gang affiliates Cardo and Sledgren on Wiz Got Wings and this year’s Stoner’s Night with Juicy J. In adding to his legacy, Wiz is set to release Multiverse on Friday, his third project of 2022 and his first full-length album in four years. 

On the new album, the 34-year-old artist teamed up with producers Hitmaka, Scott Storch and others, crafting a project that pulls you into a cosmic and ethereal music experience. Singles like “Bad A** B*tches,” and “Iced Out Necklace” showcase Wiz’s usual knack for club and trap hymns, while “Memory Lane” delves into the artist’s often understated degree of introspection. 

For Multiverse, Wiz was driven to bring his creative ideas to life and make the best music possible – and to have fun doing it. Ahead of the album’s arrival, we chopped it up with Wiz over the phone to talk about the inspiration behind Multiverse, some of his biggest musical moments, funniest soundbites and a few weed-tales along the way. 

Multiverse and Vinyl Verse (2022)

STEREOGUM: What was the idea going into the new album and how was the creative flow this go around?

WIZ KHALIFA: “It was to make the best music possible and to have fun and try to come up with something I haven’t done before, but (also) to really get ideas out that I’ve been having for a minute.  The album kind of took shape on its own with me just trying to create different moments for myself, whether it be a fun and upbeat moment like “Iced Out Necklace” or club moment like “Bad A** B*tches” or, you know, more serious or soulful moments or segues into things that lyrically I can do. But musically it’s really cool and it kind of takes you on a journey. That was the idea behind it, just to make something that gives people a chance to sit down and really enjoy some sh*t.”

STEREOGUM: You worked with Hitmaka a good deal on this project. How did the creative process differ from your past projects?

WK: We’ve made songs like “Something New” and “Letterman” and a couple of singles, but we haven’t really had a chance to go in and make our own style of how we collaborate. That’s my main thing, I love working with talented people and I love developing our own pattern and our own formula, and that’s what I feel like we had a chance to do on this one. We set aside songs that might work for other people or might be cool for other people, but make them really cater them to me and how I work sonically and the vision I want to get out there. I don’t think we’ve had a chance to do that until the work that we did on this album.

STEREOGUM: The idea of “Wizzlemania” has really been built around this album. Tell me, what’s a moment in “Wizzlemania” look or feel like?

WK: “Wizzlemania” is when the whole world understands what’s going on in my mind, and it comes out in different forms. It reminds you of what a high-caliber artist looks like and what you want to expect from yourself or the work you see from other people. It just redefines what that greatness (is). It redefines style, it redefines fun and it redefines freedom. A lot of people find themselves through Wizzlemania, and it's a fun time the entire time for everybody.

STEREOGUM: How do you feel the new album will add to your legacy as an artist?

WK: As an artist, it shows a lot of growth and things that people might know about me or might not (know). It gives me an opportunity to touch on a lot of different subjects and talk about things in different ways, but still get the same respect or reaction. And it shows a lot of freedom as far as taking risks, designing things the way I see them fit, and also not going straight towards a trend or what they see as popular, but to create something else and give people the option to dive into it.

STEREOGUM: Along with the new album, you and Logic are set to co-headline the summer tour, Vinyl Verse. Many don’t know this, but you didn’t actually meet Logic in person until recently. How was that experience and what made you decide to go on tour together?

WK: It was good to meet him finally in person. He’s super cool online and with the music and stuff like that, so any interaction that I had with him is dope. But it’s not very normal to have multi-platinum selling songs with somebody and never meet them, but that’s the reason it makes sense to go on tour. Clearly, our fan bases really support each other hand in hand, whether it's records, making the numbers do what they do or even just the message. 

It’s good to just have that common ground, and with me and him, we’re both at that point where we’re used to what we’ve done for the game. But we’re bringing it to the next level and opening everything up for people to do things great in the next 10 or 15 years. So, if that takes us finally coming together and hitting that stage, then that’s what we’re ready to do.

The 10 year anniversary of Rolling Papers (2021)

STEREOGUM: A large portion of your fan base looks back to Rolling Papers as your magnum opus. Many of them were first introduced to you through that project and it clearly had a big impact on your career. With you just a year removed from celebrating its 10-year anniversary, could you tell me what that album means to you?

WK: It’s a really special album for me. I had my first No. 1 on that album, and I think it was before streaming had come into play, so I’m pretty sure there’s a plaque in one of my rooms that had four or five of the first singles that I dropped on that album that all went multi-platinum like instantly. For me, it was like, “Damn, alright. I guess we’re doing big things.”’ It kind of solidified me as one of those guys who is going to do bigger things in this game than just come in and make a song and go away. It kind of put me up there in my own (mind) and my expectations were huge.  

You mess with Wiz and you get this certain type of look that goes with it, and it helped turn me into an international artist as well. I did a lot of collabs at the time and features that gave me an opportunity to show my skill, compete on a high level and gain that fan base, too. It definitely opened up a lot for me, and I put in a lot of work all the way up to that point just with mixtapes, being on the road and building the brand of Taylor Gang. So, it was perfect timing. I felt like I was ready to carry that on as opposed to it just hitting me and then having to catch up to it. I was already there mentally.

“See You Again” (2015)

STEREOGUM: Based on YouTube views, streaming numbers and other metrics, “See You Again” is your biggest song to date. Looking back, how big of an impact do you feel that song has had on your career?

WK: That song made me out of this world. Up until that point, I was a regular human being, but then people were looking at me like a “thing.” The amount of weeks that it spent at No. 1, I think it was like 13 or 14 weeks as the No. 1 record, almost broke history but it’s tied. And then it being one of the most streamed songs on YouTube, I think it fluctuates as the most viewed song ever. You don’t f*cking wake up and be like, “Yo, I’m going to have the most viewed song ever in the world,” but it happened to me. 

I’m super thankful and grateful for it and the message behind it is one that’s timeless. It helps people get over loss, or helps people heal or helps you grieve or whatever. Unfortunately, those situations go on all the time, but to have a song that touches you in that moment and to be the writer of that song that touches you is a really big privilege.

STEREOGUM: Was it “See You Again” or another song that really gave you that reassurance that you can really move and operate in various musical lanes and still make a major record?

WK:  Yes, that was always my goal and approach with music. Whether people saw it or not, I wanted to show how multifaceted I am. To display that was always the point where people, I don’t want to say still don’t get, but it’s not as obvious to them as it is for me that I’m not just a rapper. Songs like “See You Again” help that and there are plenty of other moments on different albums that I have where I show that. 

It’s songs like “The Thrill,” one of my classic flips of a song that was already out, that show that I’m able to mix and mingle and blend in and out of different genres. That’s something I’ve always showed throughout my whole career. It’s something that I'm happy and super proud to be able to do and still be authentic and be looked at as somebody who makes great music, and not just in one pocket or style of music, I can exist all over the place.

STEREOGUM: On “See You Again,” it features singer-songwriter Charlie Puth. Do you have any interesting stories about interacting with him? He seems like a really interesting guy.

WK: Yes, he’s a cool dude. I don’t want to ruin his image or anything like that, but I just remember getting him really stoned.  We were practicing “See You Again” and I was drinking lemonade with weed-infused in it, and he f*cking loved it. He’s really talented on the piano and coming up with grooves. And this fool got high and just came up with the smoothest little groove about the weed, and I was like, “Man, you need to smoke more.” Those were some fun times of him just being like real innocent and cool, but also open to the experience. That’s what I always remember.

Mac and Devin Go to High School (2012)

STEREOGUM: How was the filming experience?

WK: That was crazy because I literally just moved out to LA like a week before we started shooting, and (Snoop Dogg) was so attached to me like, “We need to shoot a movie, we need to do this and do that,” and we literally hit the ground running. The way that Mac and Devin developed their relationship in the movie was really how me and Snoop developed our relationship in real life. I was getting to know him as a person on set. 

Every day I was hanging out with his kid, we were recording the album afterward so we would film all day and then we would go to the house and record all night. I was learning his patterns, how to communicate with him and what to expect and what not to expect. It was kind of fun to start off kind of nervous and then by the middle and end of the movie, I didn’t feel like I could do anything wrong. I felt like I really knew him. 

What stuck out to me was just how caring and generous Snoop is. Me being there for the first time, I didn’t know what to expect but he was really hands-on and made sure my costume looked good and my lines matched me and who I was trying to portray. I hadn’t really dealt with that from somebody who was really in the game. I was more used to people being standoff-ish and not really trying to help other than to embarrass, but I saw that he genuinely cared about seeing me look good in the movie, too. 

That sh*t really f*cked me up. I’m like, “Damn, Snoop wants to make sure I look good, too.” So, that was a major thing I picked up from that was how nice and how genuine he is and how good he treats people, whether it’s the cameraman, the lady bringing the water or the person holding the script. Every person has a role, and they all need to feel good while they’re doing that role.

STEREOGUM: With you talking about how genuine and kind Snoop was, did you learn how to navigate in the industry as a rapper from him? I heard you talk about in past interviews how you don’t like how some rappers can be arrogant or dismissive toward non-celebrities in certain moments.  

WK: Definitely because of him. It’s hard not to learn how to make people feel good from Snoop. I’m genuinely a nice person, so it would be more difficult for me to be an a**hole than it would for me to be straight-up kind. I’m naturally like that, but when I met Snoop, I look up to the n*gga so much and he’s so much richer and so much cooler than everybody who acts like an a**hole and he’s not an a**hole. So, that’s not who you have to be. Sometimes you might think just because of people’s reactions or whatever happens like, “Ok, I got to be like that because I’m in this position.” But he let me know to be rich, famous, cool and a real inspiration, you don’t have to be an a**hole, you got to be a nice guy. That reassured me that if Snoop is that cool then everybody should be that cool. He set the bar. 

The “buff Wiz” pic (2018)

STEREOGUM: You’ve talked about how going viral is like an art for you. When you posted the picture of you shirtless with boxing gloves on, did you know it would blow up the way it did?

WK: Yes, it was strategic. People love a good magic trick, and for me to have a regular body to just popping up looking buff as hell, that gets a lot of attention. And it got to be shot right. I was in Miami and I had just trained at the ​​Fontainebleau, like outside the hotel, and you know how Miami is, it kind of rains like every five minutes and sh*t, so it was just a good scene.

It felt like we were filming a movie, so I’m going to go ahead and invite people to it. I hadn’t been really showing too much of my private life. Like, people knew I was in the gym or whatever, but they hadn’t seen the full progress of it. It’s just all about timing. I know my path isn’t so oversaturated to be meaningful, so if I can give you some meaningful content, it’s going to go far. You know what I mean? I think that’s what people can get from me.

They know it means something. I’m not just doing it literally for (Instagram), but the gram loves it or whatever platform that I choose to use. I use it with intent, and that’s the way I feel like I’ve navigated throughout my career.

ATL Freestyle (2008)

STEREOGUM: After your record deal with Warner Bros. ended, I heard you talk about how pivotal of a time 2008 was in your career. At that time, you went back to Pittsburgh and began focusing on showcasing your music and personality on the Internet. What inspired that move and what was the early reception like?

WK: The inspiration was that I was signed to Warner Bros in 2007, and by 2008, I didn’t have a record deal anymore. But I learned from being signed over there. Things were a lot different back then. The way they worked radio back then was different, the way they broke a new artist was totally different, everything was structured totally different. So, at that time, they had these things called a flip cam and they really didn’t know what to do with the camera. They were just like, “We’re giving these to every artist and we’re having them document their day,” or whatever. And I’m seeing what the artists are doing and I’m like, “That’s terrible” and “That looks stupid.” 

So, I’m like, “Give me a flip cam” and they’re like, “No, you got to be a certain tier of an artist,” and I’m like, “Oh, really? That’s cool.” But I looked the camera up on my computer at the time, and I found out you could buy the camera at Best Buy – it was like $60. I went and bought the camera and then I was like, “Cool. What’s the platform I can upload these videos on?”. I didn’t know where else to put them, so I made my YouTube channel and that’s how it all happened. 

I bought the camera and the (ATL Freestyle) was literally the first video I recorded and I uploaded. I gave it just a generic name, but I knew that’s where I wanted to build from – doing freestyles, me in the studio, b-roll of me smoking weed, me in the car with the homies, us doing shows. I knew that was my lane as far as content and what I wanted to show the people. And that was just me doing my research and kind of being sensitive to what the labels were trying to do but, in my mind, I really knew how to do the sh*t and take it over and do it my way.

STEREOGUM: Was there ever a video you recorded that made you think, “There’s no way we can drop this on YouTube”?

WK: There’s definitely some footage that I didn’t put out, but I edited everything. I uploaded all the stuff to my computer and then I would chop it up based on what I wanted and what I thought was cool and what I was promoting at the time. A lot of times I was promoting a mixtape or something like that, so I’m playing the songs behind (the video) and then I got a sidekick and started having fans hit me up on the email on there. So it was direct contact with the fans and that was like a whole other vibe as well. 

I was able to just make videos, talk to (fans) through the videos and through email as well. It was a real interactive thing, but I was in control of all the content all the way up until I started buying bigger cameras and getting different cameramen involved to get the same effect. But I can’t even say there was a lot of stuff that didn’t make it. 

When I woke up during the day, I knew what I was going to film to make an episode just so I didn’t get a bunch of bullsh*t, and then I knew what I want to give people too because I know the last video I did. So, I was already mapping it out in my head, and by the end of the day, I had checked everything off and I was able to dump it and create the episode.  

The Breakfast Club interview (2018)

STEREOGUM: Wiz, I think you started something behind The Breakfast Club interview you did back in 2018. You said men have to break their bananas in half before they eat them or their “sus.” I think you were ahead of the “no glizzy” eating wave before it got started. 

WK: Yo, that was wild. Even with the shorts, they talk about “hoochie daddy shorts” and all that sh*t, but who was getting ridiculed for wearing short shorts? Like, come on now. And now it’s a style trend; you embrace that for the whole summer. N*ggas wear short shorts proudly, but I’m cool with that because as proud as I am, I want everybody to be proud. But at the end of the day, it takes somebody standing up and not being afraid to be themselves.

Conan smoke session (2016)

STEREOGUM: Another viral moment: You let Conan hit the weed and got him higher than he’s probably ever been. How did that come about?

WK: That was wild. I didn’t even think he was going to hit the weed to be honest. We were kind of just chilling backstage. I thought I was just going to go there to go on the show … but I got him pretty f*cked up.

STEREOGUM: At this point and even earlier, the world kind of placed you in this “approachable, weed-smoking rapper” lane. Was there a moment you thought “I need to be that kind of artist” or was it a lane that you naturally fit within?

WK: It takes a lot of programming for people because they’re used to their thoughts about how it affects people or what their job is or whatever. And through me and through time, I was able to prove that all of (people’s) reservations about weed weren’t really true. And when professionals see me come in and handle myself, I speak really well and I’m really personable. They give me a script to read or something like that, I knock it out. I’m just really knowledgeable about my job and how to do it, and they see me functioning off pot and it just makes everybody so much happier.

It’s definitely a blessing and it’s definitely a privilege. It’s something that I use to my advantage because them seeing me as free and as open as I am, it kind of opens their mind up to the ways it can be used and that you don’t really have to judge or put that same stigma on everybody that smokes pot. There are some people who abuse the privilege, and there are some people who don’t act correctly when it comes to pot bringing everybody together. And them knowing that my motives are pure and genuine, you might f*ck around and have a good a** time hanging around me and it just brings it all together.

STEREOGUM: You’ve recently dove head first into the mushroom and psychedelic industry with Mistercap. What was the shroom experience that changed your perception of the drug and inspired you to get into the business?

WK: I’ve always done my own research with psychedelics. I never knew it was going to be as popular as it is now, but with seeing the shift and how people’s minds change, it’s opening a lot of people up to the possibilities of what they can do. It’s something that’s still developing, and with all the business, medicine and mental health research, we’re going to keep finding new things about it. And the thing about weed and mushrooms is we’re all finding out better and better stuff. I’m just giving it time and just letting it all develop. And like I said, as people’s experiences with it change, there’s not going to be anything that people could tell them that would make them feel that it might not be the right thing or it might not be good for them. It’s just a matter of getting to that point and I’m just being really patient and just distant in the space while it’s here. I’m here to help people have those experiences with it.

STEREOGUM: You posted a video of you blowing smoke from a “canagun” in his cousin’s face, but how would you engineer a mushroom gun? I like the name “mushgun.”

WK: I like a shroom-ray. I feel like mushrooms can be absorbed through skin somehow, so whatever is going to do it, we’re going to make it absorb through your skin with the shroom-ray.

“Spinning Gold” (TBA)

STEREOGUM: You were cast as George Clinton for the upcoming “Spinning Gold.” How did that role come to fruition and what was filming like?

WK: It was cool as hell doing that. I always take the opportunity to learn, read the room and see how a real production comes together. All the actors are great, all the comedians are great and the writing is amazing. The costumes are crazy. I pick up on all that sh*t by just having the (costume) fitting and having them come over to show me what the mood board was for my character and their friends actually go on set because I love getting dressed. So, to be able to dress in some funky sh*t and act a little bit crazy and do what I do is a really good opportunity. And I’m always there to learn, as well as execute and perform. 

The thing about acting is that people don’t give a f*ck if you’re a rapper, a musician or popular in your field, you have to come there on time and do your job. And you got to stay there the amount of time that everybody’s there and you really got to work. Nothing is really handed or given, and it’s just different but it’s super fun. And I like being on that end, as well as being a superstar in rap. But I like to build, I like to grow and that’s part of my growth.

Ken Car$on and other artists (2022)

STEREOGUM: You mentioned in a past interview how you really rock with rapper Ken Car$on. , What other artists are you excited about?

WK: For me, if I come across your album or mixtape, I’m going to f*ck with you if I can listen to the whole project. I like everybody who’s popular. Just some of the clips I hear on IG, like there’s n*ggas from Chicago, there’s n*ggas from New York, there’s n*ggas from Florida, there’s n*ggas from the A, there’s n*ggas from Detroit, there’s n*ggas from The Bay, there’s so many n*ggas, right?  Hella of them. But for me, I’d say since the year started, I’ve really been in my own world and I’ve just been listening to things that inspire the type of music I’m going to make. It’s hard to tune everything out, but that’s just where I’m at.

STEREOGUM: I heard you mention you don’t like criticizing younger rap stars looking to ascend in their careers. Why is that?

WK: I feel like art is up for interpretation, so if I have an opinion on something that doesn’t mean that I’m right or wrong, that’s just my own personal opinion. To criticize somebody to what I think is right or wrong, for me, I just don’t even have that right to do that because a lot of these kids are going to have huge fan bases. They’re going to sell millions of records. They’re going to sell millions of tickets to shows regardless of what me or any other individual might think would be better or worse for them. It’s not really my place to say what’s good or bad, it’s my place to nurture and do what’s right or wrong. I’m more about behavior and how you treat people than what you actually do.

– Stereogum

From small galleries to primetime TV, Dawn Okoro is shining under international spotlight

As a "tall, thin and quiet bookworm" with a love for fashion and culture magazines in Lubbock, artist Dawn Okoro said she always felt like a black sheep in the small, northwestern Texas city. 

While others her age played on playgrounds, she spent hours flipping through the pages of Vogue, Essence, Jet and Ebony magazines.

Her artistry blossomed as she studied the covers and spreads of the iconic publications, with the images of models like Naomi Campbell and Tyra Banks broadening her scope and sparking her creative talents.

"For me, my window to the world was in magazines," Okoro said. "My grandma would get them and my mom had a subscription to Jet Magazine and Ebony Magazine, and every month there would be a couple of pages dedicated to fashion. They featured Black fashion designers and some of the Black models and I would just think, 'Wow.'"

With each weekly or monthly issue, Okoro was inspired to replicate the images captured by editorial photographer Richard Avedon and other creative minds of the time. 

In elementary school, she began making drawings of the clothing designs from the magazines, sometimes filling the skin with a mahogany shade where it did not previously exist. And by the time Okoro, 42, was in high school, she took her fashion-centric style to the canvas. 

But Okoro said her family didn't believe a career as a full-time artist was sustainable. 

"Where I grew up, people heard of (Pablo Picasso) or whatever, but my family was kind of like, 'That's a nice hobby, but you need to go be a doctor or a lawyer or engineer,'" Okoro said.

To appease her family, Okoro pursued other avenues. 

She graduated from the University of Texas at Austin with a degree in psychology and a minor in fashion design. She later earned a law degree from Texas Southern University, but despite the opportunities that bloomed from her academic success, her creative passions were always on her mind.

After graduating from TSU, Okoro uprooted her life in Austin to start anew in New York with the hopes of making it as an artist in the Big Apple. 

Okoro began meeting with different artists and curators, but after a year, she and her then-boyfriend — now-husband — were forced to move back to Central Texas due to family and financial strains that worsened with the Great Recession in the late 2000s. 

With no interest in practicing law and to please her family, Okoro put her artistic pursuits on hold and decided to start a career in journalism.

"In my heart, I knew I wanted to do art, but there was still that drive to feel like I'm actually doing something with my life in a way that my family would understand," she said. 

'I thought there would be less struggle and anxiety'

While working at Spectrum News Austin, Okoro said, she wouldn't pick up a paintbrush for months or even years at a time. 

"It was a process," Okoro said. "When I moved back to Texas from New York, I just decided to give up on art. I liked making work, but I think I had a vision of what an artist was. I thought there would be less struggle and anxiety. But it's impossible not to see art in your life. You really can't avoid it; it's everywhere."

Okoro eventually found time to create new art series and finished paintings she hadn't touched in years. 

Her creative revival came at a time of emptiness.

After experiencing the death of loved ones, Okoro recognized the fragility of life and decided to turn to a paintbrush and canvas again. 

"It felt like something was missing," Okoro said. "After maturing, seeing life and experiencing the death of people close to me, it kind of felt like life really is short and I need to start living and I started small from there." 

In 2018, Okoro showcased her "Punk Noir" exhibit at the George Washington Carver Museum, a show that featured towering canvas paintings inspired by local artists and influencers in and around Austin that exuded a "punk spirit," Okoro said. 

The exhibit also included music from Austin-based band BLXPLTN to coincide with the artist's vision. And with the exhibition's success, Okoro drew the attention of local and international gallerists. 

Among her many admirers was Phillip Niemeyer, owner of Northern and Southern Gallery, who marveled at Okoro's eclectic style. 

"When I first saw Okoro, I thought she was amazing from the get-go, and everything she's doing now is just reinforcing that," he said. "I love the way she's constantly exploring her work. She doesn't stay in one place."

Mauve Doyle, the artistic director at Maddox Gallery in London, said she was drawn to Okoro's transparency and creative mind. 

"I like her confidence and her ability to engage with people, take chances and trust in the process of things," Doyle said. "Her future is really bright, and her work is uplifting."

Doyle said Okoro's background in fashion bleeds into her artwork, with many of her subjects painted in deeply enriched colors and positioned in ways that mirror the covers of editorial magazines.

Where to see Dawn Okoro's work

The relatively withdrawn artist has come into her own.

Since 2017, the Houston-born artist has held residencies and exhibitions in Seattle, Miami, New York and London, and she recently collaborated with PepsiCo to have her artwork placed on the brand's Lifewtr bottles. Her work also has been featured in Season 2 of NBC's "Law & Order: Organized Crime." 

"When I watched the episode where Jennifer Beals said my name and showed my painting, I squealed a little," she said. "I’m happy to see some of my goals begin to come to fruition. There is so much more that I can do with art. I’m just getting started."

Okoro has continued to expand her artistic reach since becoming a full-time artist in August 2021, with works such as "VantaBlack," "Kool-Aid Drawings," and "Crown and Glory."

Along with international exhibitions and TV show appearances, her contributions to the arts also have been recognized by Austin organizations.

In February, CapMetro placed portraits from Okoro's "Kool-Aid Drawings" project on city buses, and a wooden bust of the artist was placed inside the Carver Museum for the center's "Peace to the Queen" exhibit of work by artist Jamel Shabazz. 

Given her success as an artist, Okoro said her mother and other family members have applauded her chosen path and accomplishments.

"I think they're proud of me," she said. "I think now that I have more opportunities that are more tangible to see, they understand it better now. I think they're happy to see me happy and doing what I love to do."

After her career pivots and periods of artistic inactivity, Okoro said she's now fully embraced her artistry and individuality. 

"It's taken me years to come to that conclusion, and there are still some times as an adult when those feelings creep in again. But I think just doing my art has helped me a lot, and getting my art out there lets me know it's OK just to be who I am," she said. 

Okoro said her goal is to inspire other artists to accept their differences as their superpowers and to add beauty to the world. 

– Austin American-Statesman

Charting Drake's Unforgettable Path To 'Honestly, Nevermind'

Just hours after its announcement, Drake released the surprise album Honestly, Nevermind on June 17. The dance and house-inspired record, his seventh studio effort, further proves the pop icon's transcendent abilities and his willingness to extend his artistry to its furthest limits.

On the 14-track project, Drake casts his boisterous rap persona aside and flows over the reverberating sounds and soothing piano keys of South African house and American club music. Collaborators Black Coffee, Noah "40" Shebib and Gordo (formerly Carnage) steer the Toronto rapper and singer on a course of creative free flow, allowing his wistful lyrics and airy vocals to shine on "A Keeper," and "Falling Back."

Despite his stature — and ability to seemingly shift the course of hip-hop and pop at will — Drake has never dedicated an entire project to embark on a new musical pathway. But after being the face of mainstream hip-hop and pop for over a decade, there was no better time to delve into a state of experimentation. Enter, Honestly, Nevermind.

From hip-hop love ballads to strip club anthems and Afro-Caribbean tunes, the four-time GRAMMY winner is responsible for some of the era’s greatest hits. Whether melding melodic bridges and hooks with rap, or dabbling in Afrobeats and British grime, Drake has morphed the pop music soundscape to his liking without compromising his creative intuition — a habit that sprouted the moment he gleamed under the industry spotlight. 

Drake came into the spotlight at an auspicious time, when hip-hop heavyweights like Jay Z, Eminem, Kanye West, Rick Ross and his mentor Lil Wayne sat atop the hip-hop leaderboard and an intense auto-tune phase met its end. Drake's  2009  debut EP, So Far Gone, shook the world by fusing the timbre of slow-grind R&B with the spirit of braggadocious rap.

The EP’s break-out single, "Best I Ever Had," peaked at No. 2 on the Billboard Hot 100 and garnered his first of many GRAMMY nominations — one for Best Rap Song and Best Rap Solo Performance. The "Nice For What" artist had officially created a distinct sound that elevated him to early superstardom.

Drake wasn’t the first artist to sing and rap on his songs, but in an interview with the Jewish Chronicle in 2012, he declared himself the first person to do it at a high level. "There were people who incorporated melody before me, but I would deem myself the first person to successfully rap and sing."

Backed by the Young Money Entertainment hype machine, Drizzy continued his success in 2010 with his first studio album, Thank Me Later. The project boasted concert-ready hits like "Over" and "Fancy," and threaded moments of soul-stirring emotion and honesty on "Fireworks" and "Shut It Down." With its commercial and critical success, the great Canadian hope fulfilled the colossal expectations set upon his shoulders.

Off the heels of his debut project, Drake endeared rap fans with his vulnerability. But this was a pocket he had to carve out for himself and fend against the "soft rapper" label that loomed over his early career. 

"I wish that we lived in a time and a generation where people would stop viewing my honesty as overly emotional," Drake told GQ in 2011 ahead of the release of his second album, Take Care. "People always act like I spend my life crying in a dark room. I don’t, I’m good. I’m a man. I want to be remembered as an artist that gave you a piece of me, as opposed to some surface bulls<em></em>*t. I don’t think people realize that we die, we leave here, and either they forget about you or remember you. And how they remember you is up to you. I just want to be remembered as a poet that was open and honest because I wake up every morning and I’m me." 

But instead of disrupting his accent, the vulnerable Take Care earned Drake his first GRAMMY Award for Best Rap Album and cemented his name among hip-hop’s elite with "Headlines," "Marvins Room" and "The Motto." While Thank Me Later was a respectful debut, Drake felt the latter project offered a firmer grip on his artistry and was a better reflection of the culture of his hometown.

"I came back home and reconnected with my friends… and just realized that we have a true opportunity to again establish ourselves separately from everybody else," Drake said in a sit-down with Elliot Wilson and B.Dot of Rap Radar in 2019. "So, that was when we were truly hellbent on we’re going to have our sound, that sounds like our city, and it’s going to be dark and it’s going to be moody and it’s going to sound like how cold it feels outside."

From his debut Thank Me Later to Nothing Was The Same, Drake reconfigured the limits of rap. His work continued to expand the genre to the outer banks of R&B — paving the way for other rapper-singers like Tory Lanez, Post Malone and the late Juice WRLD.

But it wasn’t until 2016’s Views that Drake veered from his signature sound and began exploring yet another genre. The seeds of "AfroDrake" were sown on album standouts "Controlla," "Too Good" and "One Dance," (his first No. 1 record), further inspiring other artists to delve into the Afrobeats, reggae and dancehall lane.

Drake’s fascination with Afrobeats and dancehall continued on the sonic mishmash More Life in 2017, where songs like "Blem" and "Madiba Riddim." Perhaps a prelude to the sounds of Honestly, Nevermind, the then 30-year-old artist also ventured into UK drill with "Gyalchester" and the Giggs-assisted "KMT" on the project, and made room for British grime maven Skepta to shine on "Skepta Interlude."

Drake has traversed between varying sounds throughout his discography, flirting with house and dance as early as 2011 with the Rihanna-assisted "Take Care." The artist later delved into synth-soaked house cuts on 2013’s "Hold On, We're Going Home," foreshadowing a shift to 100-BPM electro tunes.

As Drake has ascended to icon status in the past 13 years, he’s continued to experiment with various sounds and musical subcultures, reshaping them to fit his own musical taste. But accusations of cultural appropriation began to swirl with the release of the UK funk and dancehall smash "Once Dance," despite the song featuring Afrobeat artist Wizkid, one of the biggest names in the genre.

Drake dismissed the claims in a 2019 interview with Rap Radar.

"The definition of appropriating a culture is not supporting that culture, doing songs with people who are deeply rooted in that culture, giving opportunity to people who are in that culture, that’s not appropriating," he said. "Any time I embark on one of those journeys, I ensure that I'm not only paying all due respect verbally but like I make a point to give opportunity to people that I respect."

Following the success of More Life, Drake's 2018 effort, Scorpion, was a further declaration of his genre-hopping prowess. Songs like the stadium-filling "God’s Plan," sorrowful "Jaded," and the eerily soothing Michael Jackson collab on "Don’t Matter To Me” evenly split the double-sided album into R&B and rap tracks.

Between the 2020 mixtape Dark Lane Demo Tapes and his 2021 studio album Certified Lover Boy, Drake continued to exercise his range, releasing Atlanta trap anthems, brooding R&B songs, and Afrobeat and UK drill records. He developed a formula that generated massive streaming numbers, as his lyrics and songs like "Toosie Slide" and “Way 2 Sexy” became the subject of TikTok videos and Instagram captions. Still, Drake's sound had grown increasingly redundant and the artist was in need of a creative audible. From that standpoint, Honestly, Nevermind delivered.

The album is by far the biggest sonic leap Drake has taken in his nearly 15-year career. Like Kanye’s Yeezus, Drake’s latest effort adopts a sound untouched by hip-hop acts of his caliber while dividing his allies and skeptics. Honestly, Nevermind's dive into house and dance music — both sonically and in its use of producers — further fueled a sense of confusion among rap fans who are unaware of the queer, Black history and influence of the two genres.

The creative detour has birthed lengthy Twitter debates and memes of the highest virality, with folks giving their take on the success or failure of Drake’s artistic pivot. Since its release, Honestly, Nevermind has largely received mixed reviews, with an assemblage of fans either praising or mocking Drizzy’s genre shift.

Publications have been split on the album, with Pitchfork’s Alphonse Pierre writing, "It’s light and breezy, and the songs flow right into each other like a DJ mix, not unlike 2017’s More Life." While the album should work, Pierre opined that Honestly, Nevermind "feels a little empty for one glaring reason: Drake’s writing lacks its former zest." Other music critics have applauded the massive departure, with Rolling Stone Senior Editor Jeff Ihaza writing that Drake created "a collection of blissful dance tunes constructed for embrace and abandon." Honestly, Nevermind, Ihaza continued, is Drake leaping beyond his peers for a "refreshing sign of what’s to come." 

Drizzy appears unbothered by the criticism that’s come with the new release. "It's all good if you don't get it yet. It's all good. That's what we do. That's what we do," Drake said during the album's release party, per Complex.

Honestly, Nevermind is projected to sell between 210,000-230,000 album-equivalent units based on early projections by HitsDailyDouble. And according to Billboard, the album has broken the record for most first-day streams by a dance album on Apple Music, only taking one hour to achieve the feat.

Whether it alienates his listeners or draws in a new legion of fans, Honestly, Nevermind signifies Drake’s willingness to take creative risks and, like Kanye, allow those artistic pursuits to grow in favor over time and inspire other mainstream hip-hop acts to explore the depths of hip-house.

– The Recording Academy//GRAMMY.com