Breaking barriers and opening doors: Philly artists are finding new spaces to showcase their creations
Few spaces are as essential to Philly arts as the city’s history-rich museums and art galleries. The institutions house some of the most prized artifacts and antiquities in the country, and serve as a domain for unknown artists to become international fixtures.
But for Lauren Fiasconaro and other Philly-based creatives, the barrier to entry is often too steep, forcing many artists to turn to local cafés, restaurants, bars, and other alternative spaces to showcase their artwork.
“This is definitely something that’s been cropping up more and more,” said Fiasconaro, 30, who’s currently displaying her cyanotype photography at Northern Liberties’ Mammoth Coffee. “More than half of my ideas came from seeing artwork in places that I wasn’t expecting, and there’s some amazing work in places and venues you wouldn’t expect.”
Philly sculptor Jonathan Santoro, 39, said local artists have taken matters into their own hands.
“Groups of artists are growing tired of white cube galleries and rejecting the status quo while being intentionally anti-commercial,” he said. “More artists are taking the reins and displaying their artwork how they want.”
Rather than wait for spots to open at established art institutions, artist Sue Moerder began hosting small showcases in hair salons, restaurants, bars, and even pet shops under the group philacitywithart. She started the 500-member Facebook page to forge more opportunities for local artists to display and sell their work without having to jump through hoops to get into galleries and museums.
Moerder, who makes sculptures from animal skulls, said the city is flooded with local talent, but the exclusivity of certain spaces has led many artists to seek other ways to sell their work and make ends meet.
“Galleries are great, but they’re very hard to get into,” Moerder, 62, said. “I think one of the harsh realities of being an artist in Philadelphia is that many people can’t survive solely doing their art. Most have to work to support it, which is a shame because there are too many talented artists. And when you’re exhausted and you’re mentally drained, it’s hard to create. It’s frustrating.”
Recognizing the shortage of accessible art spaces, Gleaner’s Cafe owner Stephen Hencheck fills the shop’s walls with the work of local artists as a way to spotlight the city’s talent and build the confidence of newer creatives hesitant to display their designs.
With the cafe’s name partially inspired by Jean-François Millet’s painting The Gleaners, Hencheck said the decision to add these works was an important one. Not only has the move drawn more eyes to local artwork, it’s helped struggling artists fully profit from their creations, rather than fight for higher commission splits in more traditional spaces.
Hencheck allows creatives to fully profit from their work, while more notable galleries have commission splits that teeter between 30% and 50%, he said.
“We just try to keep a starving artist from starving so we can look at their work,” Hencheck, 44, said.
“If your business is your community, you should make it your business to support that community. That doesn’t apply to everyone, and it doesn’t have to. If creativity and culture are what you believe your base is and what makes the neighborhood your business is in, why wouldn’t you try to support that?”
Through partnerships with nearby galleries, the Fitler Club is combining the influence and resources of established spaces to fuel its own alternative venue.
The urban social club has Philly-made pieces throughout its center, a move Visual Arts Director Tricia Maloney said has connected the club’s members to the city’s creative forces, and given more local artists a platform to spread their wings.
“Our hope is that there may be a lower barrier to entry to engage with the art in a place like the Fitler Club,” Maloney, 41, said. “It’s not a gallery — we tried to take that intimidation factor out of the equation, even to the extent that I coordinate the program and I don’t have an arts background. It’s really about relationship building.”
Fitler Club cofounder Michael Forman said the addition of alternative art spaces doesn’t diminish the importance of established art institutions in Philly. It’s an added way to support local creatives and place a brighter spotlight on the work they produce.
Along with the Gleaner’s Cafe and Fitler Club, Fiasconaro said venues and organizations like Persimmon Coffee, Underground Concepts, and Feminist Flea are opening doors for artists in the LGBTQ and Asian American and Pacific Islander communities, as well as others that have been marginalized by their race, ethnicity, sexuality, and identity.
Having these spaces, Fiasconaro said, is key to a more inclusive and well-rounded arts scene.
“Historically, gallery spaces are and can be very inaccessible for a lot of people,” she said. “I have definitely encountered that as well. But I’m seeing more inclusivity in this trend of alternative spaces, which is amazing. It’s been a long time coming.”
Fiasconaro is hopeful more opportunities for artists of all creeds will open up in museums and galleries. And as Philly creatives continue to carve out nontraditional platforms, the artists and businesses receive the support they deserve.