Troy Aikman has already found fame and acclaim on the football field and in the broadcasting booth. Now, he's getting into a different game: the launch of a low-calorie lager.

According to a news release, the lager, named after Aikman's football number, aims to be a healthy alternative to other big beer brands, and is made with organic grains, antioxidant-rich Hallertau Taurus hops and no fillers.