N.Y. State of Mind: Nas’ ‘Illmatic’ at 30

Few hip-hop albums transcend eras or withstand the disposal of one sound for another. But one body of work that’s weathered the ever-evolving terrain is Nas’ landmark debut, Illmatic.

Opening to the cascading sounds of subway train cars, screeching from one New York City rail line to the next, Illmatic draws listeners into the world of the chipped-tooth, Queens-bred MC. 

Anticipation for Nas’ debut was high. At age 20, he was three years removed from his legendary verse on the Main Source posse-cut “Live at the Barbeque,” which attracted label execs wanting to ink a deal with the promising lyricist. 

Through a connection with former 3rd Bass rapper MC Search, Sony Music’s Columbia Records managed to strike a deal with Nas in 1992. And on April 19, 1994, the poetic rhymer was crowned a prophetic child of hip-hop, one in a position to restore New York’s musical dominance.

With Dr. Dre’s The Chronic and Snoop Dogg’s 1993 classic, Doggystyle, the hip-hop mecca fell to the background for the first time. The G-funk sound was the sound of the era, and alternative acts like Souls of Mischief and the Pharcyde were strengthening the West Coast’s grip. 

New York needed a new legion of artists to spark its reemergence, and Nas’ Illmatic swung the momentum back to the East Coast. It also restored the reputation of Queensbridge, home of the fearsome Juice Crew (featuring such pioneers as MC Shan and Marley Marl), who fell to South Bronx’s KRS-One and Boogie Down Productions during the legendary “Bridge Wars” in the late ‘80s. 

Nas, inspired by the classic battle, was driven to enliven the housing project that shaped him. “I had to represent,” Nas said in a 2019 interview with Drink Champs. “The pressure was on the borough and my project. And just getting into the game, you had to have something to say, so I definitely had to push the pen hard because, if not, it would’ve never [flown].”

The 10-song LP was a memoir that chronicled Nas’ days on hardened street corners, witnessing the perils of drug abuse and street violence from a bird’s eye view. Nas’ vocal command, silk-smooth delivery, and the potency of his poetic rhymes elevated each track. 

The timeless boom-bap soundscape laid the ground for Nas, who unloaded vibrant tales of street life, declarations of lyrical supremacy, and prophecies on “It Ain’t Hard to Tell,” “Represent,” and the nostalgia-fueled “Memory Lane (Sittin’ in da Park).”

“One Love” is a soul-stirring tale of incarceration, and “Life’s a Bitch” is a celebration of life through the growing pains of adolescence. “N.Y. State of Mind” quickly became a Tri-State anthem. Nas said in the 2014 documentary Time Is Illmatic that it was strategically placed near the top of the tracklist to “bring [listeners] to hell and back.” 

The architects behind Illmatic’s sound were legendary producers like DJ Premier, Large Professor, Pete Rock, Q-Tip, and L.E.S. And while their avant-garde jazz templates, reverberating drum patterns, and mesmerizing loops were top of the line, Large Professor said they wouldn’t have the same effect without Nas’ masterful touch.

“The beats were cool,” the producer told HipHopDX in 2014. “They were good backdrops, but just the lyrics and the experience that he was putting down over those beats is why that album is heralded the way it is today.”

Following the release of Illmatic, Nas was championed as the second coming of Rakim, and the album received sweeping praise from fans and critics. The project scored a five-mic review from The Source, which was dubbed the “Bible of Hip-Hop” in the early ‘90s.

Former Hot 97 radio personality Minya Oh, who worked at The Source as an intern, was the one who penned the review under the moniker “Shortie.” In a 2014 interview with NPR, Oh talked about how the album’s vivid stories and production inspired her to award Illmatic with the rare distinction.

“Everything that I tried to analyze, I just couldn’t get away from the fact that I couldn’t find anything wrong, and that I also didn’t think it was ever gonna go away,” Oh said. “Or that I was never gonna not want to listen to this.”

The praises didn’t immediately translate to album sales. Illmatic reportedly debuted at No. 12 on the Billboard 200, only selling around 60,000 in its first week. The LP’s iconic singles also failed to scratch the charts. 

The underwhelming numbers were partly due to the album’s pre-Internet bootleg leak, which led to the album’s premature circulation. “Columbia was tripping,” Nas told Clash. “It was everywhere, months even before it was released.” 

But 30 years after its release, the album has finally earned its due. According to the Recording Industry Association fo America, Ilmmatic has sold more than two million copies, and it’s still heralded as one of the best albums of all time, regardless of genre. (Rolling Stone ranked Illmatic no. 44 on its list of The 500 Greatest Albums of All Time in 2020.) “I think it’s a perfect record,” Nas told Fuse in 2012. “I couldn’t say that before, but there’s so many different dynamics to it.”

Nas’ debut propelled the Grammy-winning artist to a spot he’s comfortably occupied for decades—atop the pantheon of all-time great MCs. It also helped reignite East Coast rap and set the stage for other New York artists to rise to stardom. And with each passing anniversary, Nas proves that time is truly Illmatic. 

While Nas told Billboard he no longer listens to his debut, the continued support and admiration for his work proves the immortality of classic records, no matter how much time elapses. “It means hip-hop is here to stay,” he said. “I said hip-hop was dead, and of course, the shit died, but the core of it was never touched. You can’t erase what happened.”

– SPIN Magazine

Inside The Metro-Verse: How Metro Boomin Went From Behind-The-Scenes Mastermind To Rap's Most In-Demand Producer

Metro Boomin isn’t your ordinary hero. Instead of scaling walls and flying over cityscapes, he possesses the rare ability to generate hits across a myriad of genres while remaining true to form. Like heroes in the Marvel and DC universes, the often withdrawn producer has played a not-so-quiet role in hip-hop for a decade.

For his superpowers, Metro has become one of the most in-demand sonic architects in the game. His collaborations with Future, Travis Scott, 21 Savage, Big Sean, and other big-name artists defied convention, turning Southern trap into high-performance art. Despite his reserved demeanor, Metro Boomin has been behind the board of more than 100 Billboard Hot 100 songs, including top 10 hits like the Migos’ "Bad and Boujee" and 21 Savage’s "Mr. Right Now" with Drake. 

Metro spread his heroics even further last year. He produced standout tracks on Young Thug’s Business is Business ("Oh U Went), Lil Durk’s Almost Healed (War Bout It") and other major releases, while cranking out his own viral hits – "Am I Dreaming" featuring A$AP Rocky and Roisee and "Superhero" with Chris Brown and Future. His contributions led to his nomination for Producer of the Year, Non-Classical at the 2024 GRAMMYs, and showcased his versatility as an artist. 

Thanks to Metro, and his unmistakable calling card — "If young Metro don’t trust you, I’m gon’ shoot you" — trap's appeal has grown outside of the rap community, influencing pop and R&B. And his string of hits with the likes of The Weeknd, James Blake and Solange further proves Metro's musical wizardry. 

But on his second album, Heroes & Villains, which is nominated for Best Rap Album at the 66th GRAMMY Awards, the St. Louis native proves that he's as strong a solo act as he is an engineer of others' hits. Driven by lead single "Creepin’" featuring  21 Savage and The Weeknd, the 2022 album topped  the Billboard 200 charts and became Metro’s third project to land at No. 1 

It’s the second installment of an ongoing album trilogy, which follows 2018’s Not All Heroes Wear Capes. 

Boasting features from John Legend, Future, Chris Brown, Travis Scott, Don Toliver, and Young Thug, Heroes & Villains is the second installment of an ongoing album trilogy, which follows 2018’s Not All Heroes Wear Capes.  

According to Luminate, Heroes & Villains netted Metro his biggest opening week to date, with an estimated 185,000 equivalent albums sold in the U.S. "I didn’t see that coming," Metro told DJ Drama in January 2023. "A lot of times my stuff will grow slowly because I’ll put my time into it and people will realize, Oh, this is dope. I thought it was going to be one of those usual things … But it definitely caught me off guard." 

In a recent renaissance of soundtrack projects, the multi-platinum producer also created the soundtrack to the animated blockbuster Spider-Man: Across the Spider-Verse. Metro flexed his versatility on the 13-song project, which combined sonorous trap beats, reggaeton and Afrobeat-inspired jams, and lush pop ballads. 

Metro's success and recent GRAMMY nominations have been the result of years of Herculean feats.  Never content to follow a single sonic thread, Metro has continually expanded his reach to other genres and mediums. He’s dabbled in film and TV, producing songs for the short-lived and The Weeknd-starring HBO series "The Idol," and embraced live orchestration both in song and performance. On songs like "On Time" with John Legend, the producer amplified the grandiose record with stringed instruments, then performed the song with a live orchestra at the Dolby Theater for the Red Bull Symphonic back in November 2023.

Despite his vast production credits, Metro says he’s been unfairly labeled a "trap producer." He’s conjured pop and R&B hits, too. "I love R&B music, I love making this, love making that," he told GQ in 2022. "Why would I wanna do something that I did?" Along with producing The Weeknd’s No. 1 song "Heartless," Metro laid his hands to tracks on James Blake’s Assume Form and Solange’s When I Get Home, then later produced Coldplay’s "Let Somebody Go" featuring Selena Gomez in 2019.

Metro’s venture into solo stardom shouldn’t be a surprise either; the 30-year-old producer told Billboard he wanted to be a rapper as a teenager. "In order to do that, I needed some beats, so I started to make my own beats." At age 13, Metro took notice of artists like Soulja Boy, who also made his own beats. "It was like … it’s possible." 

Now, after years of playing the background, the man behind the blistering trap beats and rattling hi-hats is finally unmasked and fully embracing his solo artistry. There were flashes of his genre-bending genius on Not All Heroes Wear Capes, with the Offset, WizKid, and J Balvin-assisted "Only You" melding trap, Afrobeats, and reggaeton in euphoric form, but Across the Spider-Verse fully showcases Metro's musical dexterity both behind the board and in front of the mic. 

On the film’s soundtrack, the roaring orchestral sounds of "Am I Dreaming" form a transcendent exchange between A$AP Rocky and eclectic vocalist Roisee. Songs like "Hummingbird" see Metro return to his trap roots, but James Blake’s harmonious croons breathe mists of pop magic into the track. 

The hip-swaying "Silk & Cologne" and "Link Up" fuse reggaeton and Afrobeats, but "Nas Morales" is a complete step in unfamiliar territory for Metro. The unlikely collaboration between him and Nas closes out the 13-song project — Metro’s most experimental to date. 

The album Heroes & Villains is more in line with Metro’s roots, with songs like "Superhero (Heroes & Villains)" and "Niagra Falls" highlighting the producer’s darker, more mystifying trap wizardry. He also, for the first time, conjured a rollout for the project. 

Before the album’s release, Metro dropped a short film that featured cameos from Gunna, Young Thug, and actors LaKeith Stanfield and Morgan Freeman. The video, directed by Gibson Hazard, shows TV journalists (Gunna and Thug) reporting on a firetruck driver (Stanfield) setting flames to a city’s streets. Metro, overlooking the destruction alongside Morgan Freeman, decides to take action and stop the arsonist. 

Last year was a big one for Metro, but the producer isn't driven by accolades.  He wants fans to know that no amount of fame or hardware can take him away from his calling. "More than any accolades, sales, and everything, I just want people to know at the end that I cared the whole time. Every ounce of effort that I possibly could put into the art, I did," Metro told Complex.  

With a new year in full swing, Metro has already hinted at a possible hat trick in 2024. While interacting with a fan on X, formerly known as Twitter, Metro wrote, "2023 was great but just watch what I do 2024!!!!!." The fan then asked how many albums to expect, with Metro responding, "3 at the very least." 

– GRAMMY.com

Benny The Butcher Is Ready To Rise On 'Everybody Can’t Go'

Benny The Butcher is prepared to spar with the biggest names in rap music to prove he’s one of the most prolific MCs in the industry. 

"My confidence comes from my talent, and my talent comes from my preparation," Benny tells GRAMMY.com. 

For the uninitiated, the East Buffalo rapper's brash delivery and unshakeable confidence could be perceived as arrogance. But for Benny and long-time fans of the Montana Avenue vet, he’s more than earned the distinction. 

"If you see these dudes, they’re not confident because they’re not prepared to talk that talk. We stand behind this music, man," he continues. "I’m only on this interview with you because I rap good. I’m not on this interview with you because I’m dating an R&B chick, or because I have a Rihanna feature.”

Benny The Butcher is just days ahead of releasing Everybody Can’t Go, his debut album with Def Jam Recordings. Out Jan. 26, Everybody is Benny's major label launch but it's far from his first foray.

Off the heels of his critically acclaimed album Tana Talk 4 in 2022 — which boasted the viral hit "Johnny P’s Caddy" featuring J. Cole — Benny has kept a steady hand on the pulse of the rap game. Since then, he’s been heard on DJ Drama’s "Forever," G Herbo’s "Real Rap" and memorialized a Buffalo legend on the BSF project Long Live DJ Shay.  

In that time, Benny, born Jeremie Pennick, has fashioned himself as the proprietor of "caviar drug rap," and he’s not afraid to remind you, either. He’s confident the release of Everybody Can’t Go will showcase his evolution as an artist.

"I’m on a higher level than I was. Everybody gets to watch my career elevate and it’s right in front of me," he says. "From the mixtapes, from the freestyles, featuring on Westside Gunn and Conway The Machine’s s–, and people share that journey with me. It’s high-level drug rap."

After switching his moniker from "Benny" to "Benny The Butcher," he veered away from rapping over other artists’ beats and started working with in-house Griselda producers like Daringer to round out his nostalgic, boom-bap sound that’s become synonymous with the Griselda imprint. 

If the album’s lead singles "Bron," "Big Dog," and the title track are any indication, Benny isn’t deviating from the sound that made him. Tales of his past exploits are coated in Hit-Boy and Alchemist beats, with features from Griselda and BSF collaborators Westside Gunn, Conway the Machine, 38 Spesh, Lil Wayne, and others. But the method behind the music, Benny says, was all the same. 

"I didn’t take no new approach, I just wanted to deliver some dope music and make sure I sounded how I felt," the 39-year-old MC says. "I feel like my sound is more refined and I switched my flow up."

To casual connoisseurs, Benny is a burgeoning star who’s aiming for wider success and acclaim. But for fans of the "Trade It All" lyricist, who saw his rise as the younger cousin of Westside Gunn and Conway the Machine on Griselda, he’s earned the right to share his vivid tales and signature brand of mafioso rap on a larger scale. And he’s already made good use of the label’s platform.

He’s rubbed shoulders with artists like J. Cole, connected with legends like Snoop Dogg for his Def Jam signing, and now has his sights on more R&B-oriented records. Benny wants to work with the "Queens of R&B and hip-hop," naming legends including SZA, Teyana Taylor, Coco Jones, Summer Walker, and others at the top of his list.  

With his ascension, Benny is continuing to discover the perils of fame. He admits it’s challenging to deal with trolls and faceless critics on X (formerly known as Twitter). "You have to remind yourself it’s only a fraction of the people. Their voice is so loud on social media that it tricks the artist into thinking that’s the general population that feels like that, but it’s not," Benny says.

He’s also accepted the fact that not everyone is meant to be a part of his journey. The sentiment inspired the new album title and is reflective of his new attitude: Whether friend or family, hindering his growth is too hefty a price tag. As his career continues to take flight, others will be left at the terminal. 

"Everybody Can’t Go is me realizing, Wow, it’s not for everybody even though I got this far to help provide opportunities," he said. "You could make someone the president or an A&R at Def Jam, but that doesn’t mean they’re ready for it. A lot of people don’t want to work, they just want what comes with the work —  the lifestyle, the fame, and the money."

After the project’s release, Benny intends to expand as a legitimate businessman and do more executive production, starting with his roster of BSF talent, which includes Rick Hyde, Heem B$F, ElCamino, LoveBoat Luciano, and other members. 

With Griselda, Benny already has his two cousins as counterparts, but Benny talked about having his daughter by his side during the album’s press run. He was impressed with her vocal ability and is open to exploring her musical side. "This is a family business," he says. "I encourage everybody to get into music because it’s therapeutic, it keeps you out of the way, and it’s lucrative if you do it right."

Of his growth as a solo artist, Benny says, "It feels like I’m on pace to keep doing great things." In the near-future, he's already making plans to dive into the film industry and drop another project to close out yet another big year in music. 

– GRAMMY.com

‘There’s no edge like Philly’: Why the city’s most talented won’t leave their hometown

Philly’s “got major talent,” as entertainment mogul Charles “Charlie Mack” Alston says. “There are some remarkable people and talent that have come out of Philly, and the city has a surplus of it.”

But the demands of the industry often pull artists, musicians, and actors away from their beloved hometown, forcing them to pack their bags and migrate to cities like New York, L.A., Atlanta, and Miami.

But for Mack, who was Will Smith’s long-term bodyguard and personal assistant before becoming a notable Hollywood power broker, there’s only one place he calls home — and that’s Philly. And he is not alone.

Some entertainers born and bred in the region can’t seem to leave the city behind. We asked them why.

Responses have been lightly edited for clarity.

DJ Jazzy Jeff

DJ and hip-hop pioneer; West Philly native

Where do you live?

I’ve lived in Delaware for almost 20 years, but I never had a desire to move far away. It’s what I know. This is home.

Does the Philly area’s affordability play a factor?

It’s true – Philly isn’t as expensive as New York or L.A., and I know the city so I feel more comfortable here. I know how to navigate Philly; I don’t know how to navigate New York or L.A. In Philly, I know my surroundings.

Why do you think some Philly-born entertainers choose to leave the city?

Philly is a tough town. It prepares you to go off into the rest of the world because Philly doesn’t show love to those who don’t deserve it. Nothing comes easy, and it prepares you to go to places like New York and do a good job.

I think the people who move out of Philly never lose the love for Philly.

What does Philly’s future as an entertainment hub look like?

If you look at the history, [the Philly scene was lively] with Kenny Gamble and Leon Huff, then it left. That was the neo-soul movement and [then came] The Roots, it all goes in cycles. I tell a lot of inspiring musicians to just be ready when it comes back because it’s coming back.

Tierra Whack

Rapper; North Philly native

What’s inspired you to stay in Philly?

I love to travel, visit new places, and experience new things but nothing feels better than waking up in my hometown, with people that look and feel just like me.

Did you always see yourself staying in Philly?

I am Philly [and] Philly is me. I love my city and everything it has to offer. I want to put my city on the map. I’m not sure why other people leave, but I’m here to stay.

In a past interview, you talked about pouring back into the city. What does that look like for you?

My goal is to build a creative space here in Philly. Not only where I can go and be creative, but where others can, too. I love what’s happening in our city right now, [and] I want to be a positive light for everyone coming up after me.

Eugene ‘ManMan’ Roberts

Producer and musical director; South Philly native

Why do you think so many popular entertainers from Philly prefer to live in Philly?

A lot of people pull from Philly. Every major album, tour, and every band — someone from Philly is in the mix. And sometimes when we leave home and go to these other places, you’re filling them up with your energy, your presence, and your sound, but they can’t refill that cup. You got to go back home to get that vibe, inspiration, and aesthetic that makes home, home.

What’s stopped you from leaving the city?

We got rich history here. We have amazing producers, songwriters, and artists. We’re really good, and I never wanted to turn my back on the place that made me who I am. I’ll always be that no matter where I go.

Do you see Philly becoming a renewed musical hub?

Philly used to have Philly International, Sigma Sound, and all these other studios, and people came here to cut records. But when the world went digital, it took away needing studios. Until we build up an empire of entertainment with studios and rehearsal facilities, I don’t think any city can [become a musical hub].

L.A. is all that because that’s where all the celebrities live, and there’s good weather but I think the pandemic made it a level playing field for everybody.

Charlie Mack

Entertainment mogul and community leader; Southwest Philly native

Why do you think big-name entertainers from Philly choose to venture elsewhere?

Philadelphia is like a character, and people that used to come here admired it, but admired it from afar. If you don’t feel safe, you can’t relax and let your hair down. Right now, we’re in a place where we’re hemorrhaging and going through a very horrific transition, and I hope and pray that the kids here have an opportunity to experience Philly the same way I did.

I love my city, but the reality is people don’t feel safe. And home is supposed to be just that: a place you feel safe and welcome.

How can Philly go back to being what it used to be?

The natives of Philadelphia are in a space where they don’t love themselves. That’s the harsh reality, and it’s hard for someone to stay put when they’re not received or revered from their own people. Artists need validation and love, it’s a part of their makeup. Philly is real and harsh, it will hit you right in your face. Residents won’t give you fanfare if you’re not tapping into the things that make them move.

How can we better retain the talent that comes out of Philly?

I feel like the men of the city of Philadelphia have to restore safety. Women are stepping up in major ways, but men have to restore everything that is amazing about Philadelphia: the artistry, the streets, the sports, the politics, city government, and everything that it’s about.

Adam Blackstone

Multi-instrumentalist and songwriter; Trenton native

What does being close to Philly mean as an entertainer?

One thing is the culture of Philadelphia. There’s a go-getter and hustler’s spirit. For me, no other city has embraced the arts like Philly.

In Philadelphia, we just want to see each other win and we represent our city from all over the world, no matter where we’re from. That’s always a plus we have that maybe other cities don’t.

Are there certain Philly spots that give you inspiration?

When we go to any sports event, whether it’s the Philadelphia Eagles, Sixers, or Flyers, I feel a sense of oneness and a feeling that we’re all fighting for the same thing.

Don Cannon

DJ and record executive, West Philly native now living in Atlanta

Why does it seem like more Philly artists are staying in the city?

I feel like people just love the culture. I can walk through Society Hill and Parkside, and it just feels different than anywhere else in the world, from Brooklyn to Compton. It’s just a different feel, and I think that’s why people want to stay here. And sometimes you get away from home and think, “Man, it’s not the same,” and go back.

I know you relocated to Atlanta, but do you ever come back to Philly?

I left when I was 18, but I often go back to see what’s happening there, what’s the newest trends, and to get some edge. Sometimes you travel across the world, but there’s no edge like Philadelphia.

– The Philadelphia Inquirer

Review: Travis Scott shakes the rafters at Wells Fargo Center

In a sold-out Wells Fargo Center, rap star Travis Scott “shook the rafters” on Sunday night, declaring the crowd one of the best he’s faced on his “Utopia — Circus Maximus Tour.”

“Not going to lie, y’all coming for the top-three spot tonight, Philly,” he said.

Backed by pulsating lights and stimulating visuals that flashed across the stadium’s LED screen, the Houston artist’s high-flying antics and crowd-stirring anthems brought fans to their feet as they celebrated the return of “La Flame.”

The tour is Scott’s first since 2021′s Astroworld Festival, where 10 people died in a crowd crush. And it’s been four years since he topped the Made In America festival bill in 2019. But even after the hiatus, Scott hasn’t lost his connection with Philly fans or his flair for high-powered performance.

Before Scott arrived on stage, fans stood on their feet while some watched the Eagles and Dallas Cowboys on their cell phones. But once the fog machined hissed and the arena lights flickered, the “E-A-G-L-E-S” chants from the crowd turned to roars as Scott leaped onto the stage like a WWE wrestler off the top rope.

He glided across the ends of the stage equipped with floating heads or parasails that rose above the 360-degree platform. Scott’s mystifying howls took the crowd on what felt like a musical voyage to outer Earth without a seat belt.

Scott started with the Utopia opener “Hyaena” and shifted to other records from the Grammy-nominated project, including “Thank God” and the Teezo Touchdown-assisted “Modern Jam.”

The rapper-turned-global-star then played favorites from early projects like 2014′s Days Before Rodeo (“Mamacita”) and Rodeo (”90210″) before bringing Philly’s own Lil Uzi Vert to the stage for their Pink Tape collab “Aye.”

While most of Scott’s performance was like a shockwave of visual and musical stimulation, the audio sounded muffled at distinct spots. It was hard to make out lyrics, and the charged momentum dipped whenever Scott picked fans from the crowd to ride the floating parasails.

While it was certainly a moment to remember for the fans, it didn’t add much to the show or aid Scott’s performance — not that he needed it. He, alone, made the show electric.

After Scott wrapped up headbangers like “3500″ and “A-Team,” things got a lot weirder when he played “Circus Maximus,” with three people dressed in ape costumes walking across the stage as Scott roared from its peak.

The second half of the show started slower than the hyper-speed pace of the first. But once Scott got going with “Meltdown” and “Topia Twins,” the concert kicked back into full gear. Scott went full supernova on “Fe!n,” playing the song five times in a row, as fans demanded one encore after another.

Scott continued to tip the arena’s sonic scales with 2018′s “Sicko Mode,” and wrapped up the hour and 45-minute performance with “Telekinesis” as a camera followed him off the stage.

By this time, Philly had slid into his list of best tour stops. “Y’all definitely in that top three spot,” Scott yelled.

Travis Scott Set List, Wells Fargo Center, Dec. 10, 2023

“Hyaena”

“Thank God”

“Modern Jam” (with Teezo Touchdown)

“Aye” (with Lil Uzi Vert)

“sdp interlude”

“3500″

“A-Team”

“Sirens”

“Praise God” (by Kanye West)

“God’s Country”

“My Eyes”

“Butterfly Effect”

“Highest in the Room”

“Mamacita”

“Circus Maximus”

“Delresto (Echoes)”

“Lose”

“Mafia”

“I Know?”

“90210″

“Meltdown”

“Topia Twins”

“No Bystanders”

“Fe!n”

“Sicko Mode”

“Goosebumps”

“Telekinesis”

– The Philadelphia Inquirer

Philly’s Illharmonic Orchestra is a house party in a concert hall

Like many Black teens in the 1980s, Philadelphia native Jeffrey McNeill was obsessed with hip-hop music and culture. He wrote his first rhyme at 8 years old, and at 12, he mixed the Beastie Boys’ “Paul Revere” and Beethoven’s Fifth Symphony to craft his first beat.

Years later, Coolio’s 1995 hit “Gangsta’s Paradise” gave McNeill artistic purpose. The song, built from Stevie Wonder’s “Pastime Paradise,” landed the late West Coast rapper a Grammy for best rap solo performance and led McNeill to the harmonious blend of hip-hop and orchestral music.

As Coolio, backed by an orchestra, hit the 1996 Grammy stage, McNeill watched in awe. “I pointed to the TV, thinking, ‘That’s it. That’s the idea, and that’s what I want to do,’” he said. “I knew it could work.”

The future MC looked to meld the powers of rap and traditional orchestration and play it in concert halls worldwide. And with the Illharmonic Orchestra, he did just that.

By the late 1990s, McNeill was recording and making music, but he wasn’t performing as regularly as he wanted. That changed when he began dating his wife and musical collaborator, Andrea, in 2000.

On their first date, McNeill took Andrea to see Mary J. Blige in Atlantic City and the two connected through their love of hip-hop, jazz, soul, and classical music. The two music lovers eventually joined hands on stage; She started out as McNeill’s hype woman, then became the group’s lead vocalist soon after.

Going by the stage names “Thee Phantom” and “The Phoenix,” McNeill and his wife perform classic hip-hop records that are woven together by a DJ and rotating ensemble comprised of trumpeters, cellists pianists, violinists, and other instrumentalists — mostly of color.

“It’s like a house party in a concert hall,” McNeill said, with audiences dancing through aisles as the duo play their orchestral renditions of songs like the Notorious B.I.G.’s “Big Poppa,” Eric B and Rakim’s “Don’t Sweat the Technique,” and other beloved hip-hop records.

“Hip-hop is an amalgamation of jazz, soul, breakbeats, and disco,” Andrea said. “But it also has instrumentation, and we’re putting a face to that. You’ve heard it on the radio or wax, but you haven’t necessarily made a connection to that sound in a Rakim song as a standing bass, or the piano in ‘The Bridge Is Over.’ It opens up the mind in another way.”

As many opportunities opened up for the orchestra, there was just as many “nos,” Andrea said.

“A lot of places were afraid of hip-hop,” she said. “Hip-hop is quintessentially Black, and bringing hip-hop into a classical space made people very uncomfortable.”

There was skepticism from the classical and hip-hop community. It was, as Jeffrey McNeill said, “draining” to continue spending their own money to rent venues and produce shows. “It was really tough to get booked on our own,” he said.

The couple was on the verge of disbanding, but in 2015, things began to change. That year, the orchestra was tapped to play at Carnegie Hall. McNeill brought a 25-piece ensemble to play at the famed concert hall, becoming only the third hip-hop artist to headline a show at the New York venue.

After Carnegie Hall, the orchestra continued to perform across the country, and even sold out the Kennedy Center in 2017. To date, the couple have had over 200 musicians take part in their touring orchestra.

Phill Charles, who joined the orchestra as a DJ in 2010, said Illharmonic looks to change the audience’s perception of hip-hop performances. “The orchestra is vast, diverse, and talented,” said Charles, who performs as DJ Philly C. “You can count on them at any time in any city. There are no wild cards because they have performed with us, been vetted, and they fit together like Legos.”

For Kelly Lee, chief cultural officer for the City of Philadelphia, the orchestra is a great representative of Philly, and she’s happy to see the ensemble receive its just recognition. “The Illharmonic Orchestra blends two iconic parts of Philly music culture into one genre-bending art form that makes hip-hop more accessible to orchestra lovers, orchestra music more accessible to hip-hop lovers, and lovers of both,” she said.

Philadelphia writer and DJ John Morrison, currently working on a documentary about the group, said what Illharmonic has done over the years is “mind-blowing.” “Working on this film has been eye-opening,” he said. “I’ve been able to go to a few of the orchestra’s performances, and seeing the reaction from the crowds has been powerful to witness. I didn’t get a full picture before we started the process, but watching the audience respond has opened my mind.”

“It’s not a gimmick for us,” Charles said. “This is not like a thing that we’re just doing because it’s in vogue right now. This is what we’ve always done.” Although other hip-hop orchestras have surfaced in recent years, the Illharmonic ensemble is the first of its kind.

The couple want to extend the Illharmonic legacy in a way that makes a community impact. With the documentary and continued performances, they want to inspire more instrumentalists of color to pursue their musical ambitions.

“Representation means something; it’s important on all levels,” Andrea said. “One of the things that gives me the greatest joy is being in a room full of gifted musicians, and we’ll continue to move with a certain level of intention.”

– The Philadelphia Inquirer

Meet the Philly artist who counts Shaq, Kevin Hart, and Brooke Shields among his fans

Long before the work of Justin Wadlington was placed in world-renowned gallery spaces, and he had Shaquille O’Neal, Brooke Shields, Kevin Hart, and other celebrities on his client list, the Philadelphia-bred artist learned to master another medium: the art of perseverance.

By 2009, Wadlington was worn by the grind of his 9-5 airline job, and it had been five years since he picked up a pencil and sketchpad. But a trip to Cancun reignited his artistic flame. Inside his job’s break room, he began sketching an image of a figure enjoying a beachfront, with a photograph of himself in the Mexican city as a guide.

His coworkers glanced at his work and were in awe of his abilities. That was enough for Wadlington to renew his pursuit of making it as an artist. “I made a promise to myself: get back into this and see what you can do with it. And ever since then, I kept trying to push the limits.”

As a kid, Wadlington submitted sketches of X-men characters to his school’s drawing competition. His high school teachers were some of the first to spot his artistic talents, and they placed his work in the building’s auditorium for a mini art show. “Back then, I knew I could draw, but I didn’t think it was special,” Wadlington said. “I just knew I could draw cartoons, but I never knew it was something beyond a hobby. I didn’t look at it as a passion, but it was.”

Growing up in Southwest Philly, survival was his main focus. His artistic pursuits fell to the background.

At 5, he accidentally ran into a piece of metal sticking out from a wall, and the devastating blow left him blind in his left eye. Wadlington’s mother struggled with mental illness and was later murdered in 2004. His father, a Vietnam War veteran, died by suicide when Wadlington was 2 years old. His grandmother raised him, but when she could no longer care for him, he was in and out of group homes until he was old enough to live on his own.

He enrolled in the Community College of Philadelphia in 2001 but dropped out after one semester. “Nobody was around as successful artists, so I felt like I had to get a job,” he said. “I looked around, but I knew Disney wasn’t going to hire me.” He worked up to two jobs a week to make ends meet, and over time, the desire to become a sought-after painter disappeared.

That moment in the American Airlines break room led him back to his creative path. Wadlington, inspired by England-based hyperrealist artist Kelvin Okafor, began sharing his detailed drawings of hip-hop artists and cultural figures on social media. Soon, he would put down the drawing stencil for a painting brush.

He was “self-conscious” about his left eye for a while, but the 40-year-old artist says it’s become one of his “strengths.”

“When I was younger, sometimes people would make fun of [my eye], and I used to feel some type of way about it,” he said. “But once I got older, started taking life into my own hands, and embracing the negativity, I began to show it more. I no longer hid it behind sunglasses.”

He took on the moniker Blind Eye Artist as a “reminder that I’m embracing something I was once ashamed of.”

As he refined his style on canvas — detailed images of pop culture icons, athletes, and artists against a Renaissance-style backdrop — Wadlington began gifting his work to high-profile entertainers, including Amber Rose, Joe Budden, and others. In 2017, one of his friends said they could get him in touch with Kevin Hart, so the artist worked on a portrait of the comedian for weeks, and was able to send him a large-scale painting.

Struck by the detail of Wadlington’s work, Hart posted the portrait on his Instagram. “Your talent in your craft is ridiculous man. I’m humbled by your gesture. ...This is the true definition of a #DopePic,” his caption read.

The post caught the attention of Shaquille O’Neal, who asked Wadlington to draw a portrait of him. In February 2018, the artist flew out to Los Angeles to hand the 7-foot NBA Hall of Famer the portrait, and another painting that paid tribute to the late Notorious B.I.G. Impressed by Wadlington’s talents, Shaq introduced him to New York-based art investor Glenn Fuhrman.

“I got the sense pretty quickly that he was a pretty special guy and definitely different and also a super talented artist,” Fuhrman said, “and that was really the beginning of a great relationship.” He and Wadlington quickly formed a mentor and mentee relationship.

With Fuhrman’s guidance, Wadlington began showcasing his abstract paintings in New York gallery spaces, schools, and museums, including the New York Academy of Art and the South Hampton Art Center in Long Island. His life and artistic journey soon struck Philly filmmakers Ashwin Chaudhary and Jonathon Korn of Juice Groove Films.

The two filmmakers wanted to make a short film around the Philly-based artist, but, Chaudhary said, the film quickly turned into a full-length feature. “He was larger than life when I first met him,” Chaudhary said. “Off the bat, his journey and how he got to where he is was just so compelling.”

The documentary, titled Blind Eye Artist, was primarily filmed between 2020 and 2022 and captured Wadlington’s roots in Southwest Philly. The film was released on Amazon Prime in October. “To witness the power of his art in transforming his life, it’s a story that will motivate anyone who wants to accomplish anything in a creative medium of any kind,” Korn said.

In the years he’s been in the art world, Fuhrman said many have fallen to their vices and life traumas. Wadlington, he said, could have easily fallen in the same trap. But because of his hard work and dedication to the craft, he’s never let it happen. “He’s got a great combination of talent, passion, and belief in himself that I think the sky’s the limit for him,” Fuhrman said. “I think he can go very, very far on this path that he’s taking.”

While he’s still carving his path, Wadlington said he wants to continue expanding as an artist and push the boundaries on all creative levels.

“I want to do impossible stuff, and I want people to see that they can do impossible stuff, too, regardless of where they come from or if they’re blind in one eye,” he said. “This is bigger than me, and I’d be doing people a disservice if I stopped going.”

– The Philadelphia Inquirer

Nothing To F With: How 'Enter The Wu-Tang' Established One Of The Greatest Rap Groups Of All Time

In the early 1990s, hip-hop was on the verge of being its broadest. 

Hip-hop had grown far beyond its origins in the Bronx, as acts like Public Enemy, A Tribe Called Quest, and De La Soul drew listeners outside New York’s five boroughs. Elsewhere, a legion of MCs from L.A., the Bay, and the South were cementing their legacies. 

Amidst the plethora of sonic riches of hip-hop's golden age, Staten Island’s Wu-Tang Clan stands out. Comprised of lyrical spartans GZA, Method Man, Raekwon, Masta Killah, Ghostface Killah, Inspectah Deck, later Cappadonna, U-God, master producer RZA, and the late, charismatic force Ol’ Dirty Bastard, the group laid the ground for hardcore hip-hop acts to follow. 

Their weapon of choice: 1993’s Enter The Wu-Tang (36 Chambers) — which celebrates 30 years on Nov. 9. Enter The Wu-Tang sparked a new brand of hardcore, gritty street rap that transported listeners with its dark sonic landscape. 

Filled with martial arts and comic book references, loogie-spitting posse cuts, and mystifying street tales, Enter The Wu-Tang drew audiences to the borough of "Shaolin." The album's darkly-brewed beats and mixes had an amateurish charm, but all nine tracks were laced with RZA’s early musical wizardry and ear for ominous, hard-hitting instrumentals. 

For every musical or budgetary limitation, Enter The Wu-Tang boasted some of the best lyrical assaults the genre has ever heard. Now-classic songs like "Da Mystery of Chessboxin’" and "Protect Ya Neck" and conjured visions of the Shaolin streets, and added to New York’s stronghold on the genre. 

Unlike the more socially conscious and jazz-influenced sounds of New York rap at the time, the influential album was marked with soundbites from kung-fu flicks and sped up soul samples with an eerie, grudgeful echoe. Among the gallery of inspiring cuts, "C.R.E.A.M. (Cash Rules Everything Around Me)" features a sample of the Charmels’ 1967 song "As Long As I’ve Got You." 

Despite the group’s size, every member had a stand out moment on the project. And most, with the exception of Masta Killa, have several. Method Man goes full nuclear on his self-titled track, Raekwon and Ghostface show early flashes of their collaborative magic on "Can It All Be So Simple," and the infectious charm of Ol' Dirty Bastard runs wild on "Protect Ya Neck." 

The album was off-kilter in design, but Wu-Tang carved a path for hard-edged acts to follow. The album even inspired New York instrumental soul group El Michels Affair, which released their own version of the album, Enter The 37th Chamber, in 2007 in echo of the legendary beats sampled on Wu-Tang's the classic project. 

Since its release, Enter The Wu-Tang has sold more than 3 million records and landed on countless all-time best album rankings. As of June 2023, the album is at the No. 27 spot on Rolling Stone’s 500 Greatest Of All Time list. For its relatively short length, Wu-Tang Clan's debut has had an outsized impact on hip-hop — both in terms of influence and the trajectory of its members. 

With Enter The Wu-Tang and their subsequent releases, Wu-Tang cornered the rap market in the 1990s. Before Wu-Tang, there were no other notable rap acts from Staten Island. While Brooklyn, Queens, Manhattan and the Bronx held most of the industry’s grip, Wu-Tang helped blaze the path for acts outside of those regions to flourish. 

While groups like Public Enemy, A Tribe Called Quest, N.W.A. and Run-D.M.C. are certainly influential, the star power within Wu-Tang is unique. Between the group’s debut and follow-up album Wu-Tang Forever — which was nominated for Best Rap Album at the 1998 GRAMMYs — GZA, Method Man, Raekwon, Ghostface Killah, Ol' Dirty Bastard, and others released critically acclaimed solo albums.

Method Man even received a Best Rap Performance by a Duo or Group GRAMMY for Tical’s "I'll Be There For You/You're All I Need To Get By" at the 1995 GRAMMYs. Outside the accolades, Raekwon’s Only Built For Cuban Links and Ghostface’s Ironman lit up the New York streets in 1995, and GZA’s Liquid Swords remains one of the more acclaimed outings from the group’s more withdrawn characters.

While some were more commercially successful than others, they all added to the group's influence and arguably proved its distinction for best rap group of all time. 

Method and New Jersey legend Redman brought their comedic chops to the big screen in How High. The pairing was like a hip-hop Cheech and Chong, and the film went on to become a cult weed movie classic. Like Meth, RZA and other members appeared in TV shows and films for decades. 

In 1995, Wu-Tang Clan established the apparel brand Wu Wear, one of the first artist-inspired lines in music history. It opened the doors for hip-hop culture in retail, and inspired a global interest in Wu-Tang's simple, raw style. The group and the apparel line helped usher in the militant street style of the era, complete with baggy jeans, oversized t-shirts, Timberland boots, durags, gold fronts, sports jerseys, and puff jackets. 

As the group grew in popularity, the members joined forces with business partner Oliver "Power" Grant and opened four Wu Wear stores across the country, including one on Victory Boulevard in Staten Island. The line was carried by retail giants such as Macy’s and renamed Wu-Tang Brand in 2008, and Grant discontinued the Wu-Wear line. But after RZA joined hands with Live Nation Merchandise, the brand was relaunched in 2017. 

The cult interest in Wu-Tang's image continued. In 1999, Powers developed a video game centered on the group, called Wu-Tang: Shaolin Style. The 3D fighting game for PlayStation featured characters based on the group members’ stage personas and mirrored the martial arts themes in their music. They also provided voiceover work and music contributions to the four-player game. 

Other artists followed Wu-Tang's blueprint in the decades since the group debuted. Acts like Mobb Deep, Nas, the Notorious B.I.G. and others adopted the hardcore rap style mastered by Wu-Tang — but none harnessed the same manpower or presence as the group over the decades. But the 2010s saw the re-emergence of rap supergroups. 

In Harlem, the Diplomats and ASAP Mob captured the same collaborative and entrepreneurial spirit of Wu-Tang, but with a more varied musical approach. Out West, the Tyler, The Creator-led Odd Future surpassed the 11-member group in scale, but their work and impact haven’t matched that of the Staten Island collective. 

The closest to mirror Wu-Tang was Pro Era, which adopted the classic, boom-bap sound of the '90s. The mega group also pursued an assortment of branding and entertainment ventures, and one of the group’s founders, Joey Bada$$, even played Inspectah Deck in the Hulu biographical series "Wu-Tang: An American Saga." The group’s presence also inspired future Staten Island products like Killarmy, G4 Boyz, and Cleotrapa.

Given the group’s accolades and cultural impact in the decades since their debut, it’s true: "Wu-Tang Clan ain’t nothing to f— with." Its members have redefined longevity in rap by continuing to have a hand on the pulse of popular culture, both in music, film, TV, and entertainment. Few other groups have matched their successes, and as the collective continues to etch its path, there’s no telling how many more barriers they will break. 

Essential Hip-Hop Releases From The 2010s: Ye, Cardi B, Kendrick Lamar & More

Few genres have evolved as remarkably as hip-hop over the past five decades, and the eerily recent, yet, distant 2010s saw the genre at its most progressive. Legendary acts and fresh-faced stars pushed rap’s cultural and musical bounds, opening a pathway for a new class of artists to emerge, and for overlooked regions to gain their deserved recognition. 

With the expansion of hip-hop’s mediasphere, artists that would’ve been confined by their locale crossed the invisible barriers of rap music to establish themselves as mainstream success. Canada-born stars PartyNextDoor, The Weeknd and Drake took over rap the same way the Brits took over rock music in the 1960s, and it was made possible by the boundless nature (and unprecedented sonic access) of today’s rap fan. 

The emergence of SoundCloud elevated lesser-known talents including Playboi Carti, Lil Uzi Vert, 21 Savage, the late Juice Wrld to superstardom at a rapid pace. The era also marked a sonic turn in the industry, which saw artists merge their styles with those of other regions. That’s why artists like Asap Rocky adopted elements of Houston’s chopped-and-screwed sound in his early discography, despite his Harlem origins. 

Legacy acts like Jay-Z, Kanye West, Eminem, and Nicki Minaj continued their reign as rap heavyweights, with record sales and award wins showcasing their influence. The period also saw the emergence of hip-hop’s three horsemen – Drake, J. Cole and Kendrick Lamar – who carved their legacies with chart-topping hits and groundbreaking albums throughout the 2010s. Their contributions, as well as those from Future, Big Sean, Travis Scott, and Chance the Rapper, set the stage for the decade. 

Read on for 10 of the most consequential releases of the 2010s.

Ye - My Beautiful Dark Twisted Fantasy (2010)

Just a year removed from interrupting Taylor Swift on stage during the 2009 MTV Video Music Awards, Kanye West, now known as Ye, produced arguably the best rap album of the decade, My Beautiful Dark Twisted Fantasy. 

It was a career turn that’s more familiar to rap fans in recent years, but the Chicago rapper snapped back with a glossy, epic-level album that was a culmination of his best work to that point — or maybe ever. From "Dark Fantasy" to "So Appalled" and "Gorgeous," West was at the peak of his lyrical powers, with the rapper-producer exchanging sharp-tongued lyrics with wordsmiths like Pusha T, CyHi The Prynce and Raekwon.  

The album also set the stage for one of the best collaborations of the year, with West, Rihanna and Kid Cudi merging their creative powers to create the wondrously rhythmic, GRAMMY-winning hit, "All of The Lights. And Nicki Minaj fans still reference the star’s verse on "Monster," which saw the Jamaica Queens native rise above rap titans Jay-Z and Rick Ross on the smash-mouth track. 

Wiz Khalifa -"Black and Yellow" (2010)

After making his name in the mixtape circuit with classic projects Kush & Orange Juice and Flight School, Wiz Khalifa’s  mainstream breakthrough came in the form of 2010’s "Black and Yellow." The hit song bolstered the Pittsburgh rapper’s profile in time for his debut studio album, Rolling Papers, and put his hometown and Taylor Gang crew on the hip-hop map.

With the Pittsburgh Steelers making it to the Super Bowl in 2011, the Stargate-produced hit became the team’s unofficial anthem and spawned other remixes in the same vein. "Black & Yellow (G-Mix)" featuring Snoop Dogg, Juicy J, and T-Pain, Brooklyn rapper Fabolous honored the New York Yankees with "White and Navy" and Lil Wayne paid homage to the Green Bay Packers with  "Green and Yellow."

The success of "Black and Yellow" opened the doors for Khalifa and his stable of Taylor Gang talent to flourish, namely artists like Ty Dolla $ign, Chevy Woods, and Three 6 Mafia legend Juicy J. The song also placed a brighter spotlight on Rostrum Records and recent signee Mac Miller, who was months removed from releasing his acclaimed K.I.D.S. mixtape and would later become a star before his unexpected death in 2018. 

Chief Keef - "I Don’t Like" (2012)

The city of Chicago was set ablaze with the release of Chief Keef’s "I Don’t Like." The Young Chop-produced track popularized the city’s drill sound, which established a new influx of talent bred from the Windy City and a subgenre later adapted by UK and New York rappers like Fivio Foreign and the late Pop Smoke. 

The impact of the street hit led to its inclusion on the G.O.O.D. Music compilation project, Cruel Summer, featuring artists Pusha T, Kanye West, Big Sean, and Jadakiss. "I Don’t Like" was later placed on Keef’s debut release, Finally Rich, helping further catapult the Chicago artist to mainstream notoriety. The song is still credited as the launching pad for the drill movement, with Keef viewed as the forefather of the subgenre as a whole. 

Kendrick Lamar - Good Kid, M.A.A.D City (2012)

For many hip-hop fans, Kendrick Lamar’s Good Kid, M.A.A.D City reestablished the West Coast’s grip on the rap game, which for years, was singularly held by The Game. 

After the release of Lamar’s independent album Section.80, his second turn took more of a mainstream approach while chronicling his teenage years in the gang and crime-ridden streets of Compton. He enlisted artists like Drake for the flowy, Janet Jackson-sampling hit, "Poetic Justice," and drew in legends like Dr. Dre for "Compton" and Jay-Z for "Bitch, Don’t Kill My Vibe - Remix." 

The multi-platinum project was produced by Dj Dahi, Sounwave, Hit-Boy, Scoop DeVille, Just Blaze, and others, who delivered atmospheric and tight-bass beats for Lamar’s narrative-driven concept album to flourish. Good Kid, M.A.A.D City earned Lamar four GRAMMY nominations at the 2014 GRAMMY Awards, including Album Of The Year. And while he didn’t take a gramophone home during that night, his major label made him the face of West Coast rap for years to come. 

Future and Drake - What a Time to be Alive (2015)

After cranking out moderate hits like "Tony Montana" and "Never Satisfied," Drake and Future linked up for an Avengers-level collaboration, which culminated into 2015’s What a Time to be Alive. 

The project came together after Drake met with Future in Atlanta for six days. Their first recording was "Digital Dash," and from there, the two artists merged their respective sounds together for a hyper-trap mixtape filled with hits like "Jumpman" and "Big Rings." On the production side, What a Time to be Alive was largely handled by executive producer Metro Boomin, who produced or co-produced eight of the project’s 11 songs, alongside fellow beatmakers Noah "40" Shebib, Allen Ritter, Southside, Boi-1da, and others. 

The 2015 release also foreshadowed Future and Drake’s later collaborations. Future enlisted artists like fellow Atlanta rapper Young Thug for Super Slimey and Lil Uzi Vert for Pluto x Baby Pluto, and Drake linked up with 21 Savage for 2022’s Her Loss.  

Rae Sremmurd - "Black Beatles" (2016)

After scoring hits like "No Flex Zone" and "No Type,"  brothers Swae Lee and Slim Jxmmi literally had the world in suspension with the 2016 hit "Black Beatles" featuring Gucci Mane.  The "SremmLife 2" single sparked the viral mannequin challenge, which saw social media users stand frozen in time as a camera filmed their surroundings with their song playing in the background.  

Internet trends aside, the song was a massive hit that landed the group and Gucci Mane their first No. 1 song on the Billboard Hot 100. The Mike Will-produced track also pushed additional sales of the duo’s second album, which went from selling 30,000 equivalent units in the first week to eclipsing one million sales by November 2017. 

Jay-Z - 4:44 (2017)

With a resume as stacked as Jay-Z’s, his claim as the greatest MC of all time was viable long before the release of 4:44. But the late-career release did more than just add to his illustrious discography; it was one of the most complete and transparent bodies of work Hova has ever produced. 

On tracks like "Kill Jay-Z," the Brooklyn rapper stripped his ego-fueled moniker to give listeners a snapshot of his upbringing and past failures as Shawn Carter the man. He takes a step back to reflect on his mother’s sexuality on "Smile," and the challenges he faced in his marriage to Beyoncé on the title track. 

While many viewed 4:44 as a response to Bey's Lemonade album, the project also touched on the importance of shared success on "Legacy" and the push for generational wealth on "The Story of O.J." 4:44 garnered three nominations at the 60th GRAMMY Awards, including Song Of The Year and Album Of The Year. 

Migos - "Bad and Boujee" (2016)

During the 2017 Golden Globe Awards, rapper and Emmy-winning actor Donald Glover had a confession: Migos’ "Bad and Boujee" was the "best song ever." By then, the 2016 single was already a popular viral hit, with memes surrounding the lyrics "rain drop, drop top" bubbling up online. But Glover’s shoutout helped the G Koop and Metro Boomin-produced hit to reach the top spot on the Billboard Hot 100, a first for the Georgia-born rap group and featured artist Lil Uzi Vert.

"Bad and Boujee" established the Migos as the hottest rap group of the era, and spearheaded each member’s solo projects and business ventures. The multi-platinum single was even nominated for Best Rap Performance at the 2018 GRAMMY Award. 

Drake - "God’s Plan" (2018)

With countless across the 2010s, it’s hard to choose which Drake record made the biggest splash during the era, but 2018’s "God’s Plan" has a case when it comes to global reach. Produced by Cardo, Young Exclusive, Boi-1da, and long-time collaborator Noah "40" Shebib, the GRAMMY-winning single topped the charts in 14 countries while posting record-setting streaming numbers.

Though the pop-trap hit was met with mixed reviews upon its release, "God’s Plan" shattered Apple Music and Spotify first-day streaming numbers with 14 million and 4.3 million, the most of any song that year on both platforms. By the first week, the song climbed to 82.4 million total streams. 

"God’s Plan" was the lead single for Drake’s EP Scary Hours and fifth studio album Scorpion, and notched the Toronto artist Best Rap Song at the 2019 GRAMMYs. The song’s music video, which showed the rapper giving out a million dollars to people in Florida, also made waves online, amassing countless social media memes and over 1.5 billion views on YouTube as of July 2023.

Cardi B - Invasion of Privacy (2018)

The story of Cardi B, who rose from reality TV star to GRAMMY-winning artist, proved there could be more than one Queen ruling over the rap game. And her groundbreaking debut, Invasion of Privacy, inspired a new legion of women artists with dreams of occupying their own respective thrones. 

With street anthems like "Bodak Yellow," "Bartier Cardi," and the reggaeton-inspired "I Like It" featuring J Balvin and Bad Bunny, Cardi showcased her knack for catchy hooks, sharp lyrics, and the colorful personality found beneath the brash, aggressive flow. Producers DJ Mustard, Allen Ritter, Benny Blanco, Boi-1da, and others elevated the project to album of the year consideration. 

Along with winning Rap Album Of The Year at the 2019 GRAMMYs, Invasion of Privacy took the No. 1 spot on the Billboard 200 upon its release, making Cardi only the fifth female rapper to reach the top of the charts at the time. Even in the years after its release, the album continues to make history for the "WAP" artist, who became the first woman to have all of her album’s songs reach platinum status when Invasion of Privacy reached the milestone in 2022, according to Billboard. 

– The Recording Academy/GRAMMY.com

Who is Keke Palmer’s boyfriend, and does he prove that men from Philly are ‘embarrassing’? We investigate.

If you’ve scoured the internet the past few days, you’ve likely seen the drama between Keke Palmer and her boyfriend Darius Jackson.

Jackson made headlines after he slammed the actress on Twitter for wearing a fitted outfit for an Usher concert in Las Vegas, where Palmer was seen being serenaded by the R&B star. Many Palmer fans claimed the comments were motivated by insecurity or jealousy. But a local TikToker has another theory.

On Thursday, Philly native Cierra Williams took to the video-sharing app, claiming Jackson’s “embarrassing” antics are because of his ties to Philly.

“That man is from Philadelphia County, Pennsylvania,” she said in the video, which has amassed nearly 500,000 views and over 90,000 likes.

“It’s nothing we can do but send Ms. Palmer some love, light, and prosperity because if there’s one thing a man from Philly is going to do, it’s be embarrassing. They can’t help it. They don’t got no impulse control.”

(While news outlets have reported that Jackson is from Philadelphia, The Inquirer wasn’t able to confirm that. His family does have close ties to the city and his social media is filled with displays of Phillies and Eagles fandom. The fitness instructor even has a tattoo of the Love sculpture!)Also worth noting: Jackson briefly deleted his instagram but has reinstated it, without pictures of Palmer, leaving their relationship status unclear.

The Inquirer spoke to Williams and asked if men from Philly (Jackson included) are really as bad as she claims. The conversation has been edited for brevity and clarity.

What’s your perspective on the drama between Palmer and her boyfriend Darius Jackson?

It’s just a control thing. If she’s the breadwinner and powerful one in the relationship, then he’s probably thinking, ‘Where does that leave me?’ I feel like that’s something men struggle with a lot times. Instead of bringing it up with her, he decided to tell us on Twitter like it was our business. And that was his first mistake.

But why drag Philly men into this? What makes them embarrassing?

I feel like it’s twofold. On one hand, their brains only have capacity for sports, like “Go Birds,” the Eagles, the Phillies, and the Sixers. That’s one part of it, and the other part is a lot of times they don’t have the space to be themselves. So, it just makes them very strange because they have a different persona than who they are.

Meek Mill is not a real person pic.twitter.com/UllzQiJ9fO

— Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 (@big_business_) July 4, 2023

Who would you say is the perfect example of an embarrassing Philly man?

I feel like the main thing everyone needs to know is that Meek Mill took a picture with fries on his lap at the pool. I don’t know what else we need to talk about. He also posted a video of him [on Instagram] about to throw up in a toilet, and put the caption, ‘Too much liquor smh...’ with his hands crawling and grasping for life. There’s nothing else we need to discuss.

Why do you think people dragged Jackson’s tweets?

[Palmer] has always had a real positive image. She’s never really been in drama, so it was really weird that he would try to tarnish her image that she’s worked so hard to build. She’s been a child star and now an adult star, so trying to ruin that is insane.

Do you think Jackson tweeted that out to gain attention. Or, was he unsure how to address the situation?

It was that small percentage of the Philly in him that decided, ‘I’m not in a good mood, so you won’t be in a good mood.’ I think that was really it. I don’t think there was even that much of a thought process. I don’t think he’s that vindictive in that sense. I think he just woke up and wanted her to have a bad day because she was having fun with Usher.

What do Philly guys have to say about the theory that they are just embarrassing? One Philly-based male on Twitter put it best when retweeting Williams:

“That’s right Go Birds.”

– The Philadelphia Inquirer

Philly stylists look back at boldest (and tackiest) suits from the 2003 NBA Draft

A lot has changed in the NBA over the last two decades.

There’s no longer a team in Seattle, despite the outcry from grieving Supersonic fans. A generation of “big men” have morphed into position-less perimeter threats, and the Denver Nuggets are NBA champions for the first time in franchise history. Oh, and there’s a new all-time leading scorer in LeBron James, who passed Kareem Abdul-Jabbar’s record back in February.

In the past 20 years, records have been shattered, new superstars have emerged, and college prospects are landing million-dollar brand deals before stepping into an NBA arena. But the hype around the NBA draft has remained. And on Monday, it will be 20 years since James, Carmelo Anthony, Chris Bosh, and Dwyane Wade’s names were called on draft night.

The 2003 NBA Draft is considered one of the greatest draft classes in league history. Not only were there four future Hall of Famers picked in the first five slots, but All-Star players Chris Kaman, Josh Howard, David West, Kyle Korver, and Mo Williams were also among the crop. But for all its glory, fans are convinced the ‘03 class is the worst-dressed group ever seen on draft night.

From the mountainous shoulder pads, overly buttoned suit jackets, curtain-length pants, and bulky silhouettes, Philly style blogger Sabir Peele said that year’s draft reminds him of Sunday service in the 1990s.

“The suits looked okay, but they had 16 buttons and a regular shirt collar on their jacket,” Peele said. “It was like people were dressing for what their perceived size was or something their grandfather might have worn, but not for their actual body. I don’t know who let them walk out the door thinking this was hot.”

While some fashion choices appeared inexcusable, Peele said, there were other layers worth considering: Hip-hop had a big influence in fashion during that era, and the presence of social media was largely nonexistent at the time. Neither Facebook, Twitter or Instagram existed in 2003, which likely forced the incoming rookies to rely on family members or friends for guidance. The result: “Just some big a** clothes.”

“Some of it has future application, but in terms of the actual design and cyclical-ness of the fashion, I don’t think this is going to come back,” Peele said. “Back then, there was no silhouette or shape.”

In an interview with Bleacher Report, Wade said players like Allen Iverson influenced his decision on draft night. “At the time, hip-hop culture was baggy jeans, Sean John jeans, hats to the side — that was the Allen Iverson culture,” the former Miami Heat star said. “That’s where the NBA was when we first got in.”

Even No. 10 pick Jarvis Hayes, who Peele said was dressed like a Baptist deacon, regretted the size of his draft suit. “It was the baggy suit era,” he told Bleacher Report. “I got (my suit) from a close family friend out in Georgia. I doubt if they’re still in business now if they’re still making suits like that. You wouldn’t catch me dead in a suit that size.”

Philly stylist Wayne Glassman, who owns Wayne Edwards Workshop, said the relaxed tailoring of the early 2000s was vastly different from the stylings of today, which favor more cropped, form-fitting looks with softer, more complementary colors.

“The players were just following the trends at the time,” Glassman said. “They had wide lapels with lower gorges. The pants were high-waisted, which allowed for a lot of drape, and there was fullness throughout the entire silhouette. Compared to today’s silhouettes, the trim is so much nicer.”

Looking back, Glassman said it’s easy to laugh at the suits worn by James and Anthony, but he’s seen younger athletes like Trae Young make similarly head-scratching fashion choices for the draft. “When he got drafted, (Young) wore a suit with cropped pants I’m not sure came down below his knees,” Glassman said. “He had on leather shoes and no socks.”

Glassman said certain athletes dress on the “costumey” side, while others take calculated risks to stand out. Then there are players and ex-hoopers who completely abandon the rules of fashion, he said.

Trae Young and his younger brother, Timothy, sporting their matching suits! #NBADraft pic.twitter.com/t3xt0ccQVJ

— NBA (@NBA) June 21, 2018

“Guys like Reggie Miller are pretty dapper, but if you look at someone like Charles Barkley, apparently others don’t care,” Glassman said. “Even sports broadcasters like Jeff Van Gundy, his suits look terrible. It’s really up to these athletes to put in the effort.”

With the presence of social media, and the popularity of tunnel walk photo ops, Peele said more athletes are leveling up their fashion sense. Instead of hiding their physiques under oversized jackets and lengthy trousers, players are opting for more natural-fitting garments. Some still pull out traditional suits, but the “blazer 2.0″ has become a more popular choice, he said.

“More guys want to be known as the ‘well-dressed athlete,’” Peele said. “Some come out suited, but others don’t want to be buttoned up, so they’re not wearing ties anymore. They’re thinking, ‘How can I flex and show that I’m still put together.’ I feel like that has become the thing.”

Players are trading in classic suit pieces for tailored pants and trucker jackets, and exchanging neckties for flashy necklaces and diamond-studded pendants. And as cyclical as the fashion industry can be, Peele doesn’t see the parachute suit pants or six-button jackets making a return.

– The Philadelphia Inquirer

New Balance Basketball Stars Tyrese Maxey, Zach LaVine, and Dejounte Murray Talk Street Ball Origins

From its inception to today’s game, generations of basketball stars have conjured their hoop dreams on neighborhood blacktops, rec center gym floors, and makeshift home courts. Others made their name in different sports before discovering their on-court talents during gritty pickup games and street ball tournaments.

Those moments on the hardwood or cement floors defined their future play styles. They learned how to flick their wrist on their jump shots; kiss the top of the backboard on reverse layups, dunk over contested hands, and meld their skills and passions together to create their legacy – the same tireless pursuit of perfection that  New Balance has applied to decades in the footwear game.

Since 1906, New Balance has focused on being makers rather than marketers. They’ve  prioritized craftsmanship and impact over hollow accolades and fleeting moments of recognition and engagement. With the quality of its products, materials and partnerships, the brand has established an independent voice in the conversation of sports and culture, while inspiring a growing community of patrons proudly donning the letter “N” on their kicks. 

From the playground to arenas, big-name talents like Tyrese Maxey, Zach LaVine and Dejounte Murray have been drawn to the New Balance brand and its connection to street basketball culture. These hoopers talked to Complex about their early experiences on their hometown courts and how those memories inspired their game and style today. 

Tyrese Maxey

Getty Images

Before Tyrese Maxey became a first-round draft pick, the Dallas native was outplaying hoopers his own age. He was running the baselines as early as 4 years old, and there wasn’t a place in the world with a ball and a hoop he didn’t want to showcase his basketball talents. “My father was a head boys’ basketball coach, and I would go to practice with him and play. If I couldn’t go with him, I would go to the park in my neighborhood and play or force my uncle to play with me,” he says. 

Under his father and uncle’s wing, he began learning the nuances of the game, and the two men shaped Maxey’s fast-paced and creative playmaking style and instilled his confidence off the court. That growing conviction allowed him to embrace the resistance of elevated competition, and it opened his mind to the benefits of street and recreational ball. “Pickup games and structure-free basketball teach you how to improvise and give you a better feel for the game,” Maxey says. “Pickup games bring out a different level of competition; guys are going at you, and they have much to prove.” 

Now, the 22-year-old scorer wants to give aspiring hoopers in Philly the same experience he had in his youth. By pouring into the city’s parks and recreational centers, he feels it will increase community engagement, round out young players’ games and inspire others to capture the grit and relentless attitude he adopted on Dallas’ outdoor courts. “It’s extremely important; it’s the blueprint of basketball; it connects you with the people from all walks of life within the basketball community,” the University of Kentucky product says. “It builds a different layer of toughness. I’ve recently started to connect with some of the public park leagues here in Philadelphia; I’m looking forward to working with them and seeing what I can do to help push and keep the culture moving forward.”

Dejounte Murray

Basketball always came easy to Dejounte Murray. He dropped 35 points in his first rec league game, and did so well, he was convinced the rims were too low. Fortunately, he was wrong, and that day foreshadowed his future career as a professional athlete. 

Like Maxey, the Seattle native’s coronation into the sport was through his uncles, who made a hoop out of laundry baskets to play basketball indoors. Outside the house, Murray says they played on two hoops with missing backboards, and he followed his uncles wherever else they spotted a suitable court and competition. “I played everywhere my uncles played, which was our house, school, churches, and local outside courts,” Murray says. 

By competing in outdoor pickup games and rec leagues, the former University of Washington star found his love for organized ball and street hoops, and recognized the need for both forums. Murray said it toughens the skin of players. “Streetball is so important because it allows you to fall in love with the game of basketball, hooping freely and competing harder than ever, so I definitely believe it’s really important and it produces the best hoopers,” he says.

Between pro ball and streetball, Murray almost prefers the freedom he felt on the playgrounds and rec gyms he played on as a kid. The 26-year-old defensive stopper says he’s excited to see the best streetballers between Seattle and Atlanta, and his plans to return to the blacktop might be in the cards this off-season. “Streetball is the real deal. I prefer that hoop more than anything, and the league is the league; [it] turned my dreams into reality, and [me] proudly representing my family,” he continues. “In the off-season, I’m training and playing with my teammates at our practice facility and even outside too. But sooner rather than later, I want to take my 5 and go play against some of the local best in Seattle and Atlanta.”

Zach LaVine

For player Zach LaVine, his early streetball days didn’t begin on an actual street. In fact, not even above ground. Instead of a nearby park, rec center, church or playground, his professional athlete aspirations first bloomed in the basement of his childhood home. Before the high-flying scorer was in Pre-K, his dad set up a hoop and backboard inside the underground space. 

From an early age, the two-guard was destined for a career in sports. His mom was a softball player in college and his dad played football professionally as a linebacker. But after trying his hand at different sports, basketball quickly rose up the leaderboard, and he traveled wherever his newfound passion took him. “I played everywhere, from local parks and rec centers to high school tournaments,” the two-time All Star says. “On weekends my mom, dad, and sister would drive around looking for different parks that had different nets and rim heights.”

As he traveled around and beyond the suburb of Renton, Washington, LaVine said the experiences sharpened his game and focus, and prepared him for the physicality he would later face in his college and pro career. “Whenever you’re a young athlete, it’s good to learn how to compete in a team sport; It teaches leadership, toughness, and sportsmanship,”“ he says.

LaVine said the playground and local rec centers are where the game feels the purist, so it’s no surprise most players cite their hometown courts as the place they found their passion for basketball. Some of his fondest memories were playing alongside his dad in pick up games, who would elevate over YMCA hoopers long before LaVine was posterizing power forwards and centers. Looking back, the former UCLA standout says those experiences are valuable for any young basketball player. There are people of all different sizes and various skills when playing pickup games. Not only did that enhance the versatility of my game, but it taught me always to stay ready,”LaVine says. 

– COMPLEX for New Balance

Who is ‘irregular’? Meet the artist behind the tag showing up all over the city.

On the face of eroded barricades, rotting alleyway dumpsters, dark under-passes and window-sized wood panels, the word “irregular” has become an increasingly regular sight for Philadelphians — and a mark of artist Sean Hassett’s growing presence.

Hassett, who goes by the moniker “Irregular” or “Irregular Sean,” has spray painted and penned his graffiti tag across the outskirts of West Philly to Chinatown, Spring Gardens, Brewerytown to the beating heart of Center City. Yet, his identity and motive are largely cloaked in mystery.

“I have no backing and there’s no system that I’m part of that’s helping generate what I’m putting out,” Irregular said to The Inquirer.

“I’m trying to show people that you don’t have to take the normal route, you can do it on your own.”

While he was drawn to the word “irregular” as a kid growing up in Darby, he didn’t put his talents to the canvas until he was released from George W. Hill Correctional Facility after a one-year stint in 2013.

While incarcerated, Irregular befriended an inmate who used to draw images on the letters he wrote to his loved ones in exchange for soup cans. Before the man was released, he gave Irregular all of the stencils and art tools he used to craft his work. That moment, he said, opened the door for his own artistic pursuits.

“Coming home with that record and no college degree, (it) pushed me to devote myself to my craft,” Irregular said.

Over the years, Irregular started creating acrylic paintings and mosaic-style works made from fragmented mirror pieces.

In 2020, the now-33-year-old artist began spraying his graffiti tag across Philly. He was partly inspired by the protests following George Floyd’s murder and the work of Germantown artist Nomad and Ghuls creator Lami Tolla. and he says his style and approach is influenced by Banksy and Basquiat.

Though he documents his art on Instagram, Irregular does not post pictures of himself on social media. (He did not agree to be photographed by The Inquirer.) He says he usually only leaves home for daily necessities and to sell and make his street art.

“I’m very withdrawn, and I’ve been very solo in what I’ve done over the years,” he said. “I’ve stuck to myself, and I don’t get into politics or institutions of the art scene... I try to contain my energy as much as I can. I think what I’m doing has some power to it, and I’m not trying to withhold it.”

When he peeks his head outside his home studio, he’s usually decked in paint-spotted garments, riding his bike with a spray paint can and white-out pen stashed inside a mid-sized pouch in pursuit of a new location for his work. In a matter of minutes, he coats the nine letters of “irregular,” and ducks off slyly without drawing attention.

“I just move with common traffic,” he said. “I like to say I move with the wind.”

He still sells his work in Rittenhouse Square, but tries to stay in the background and doesn’t approach onlookers until he sees a “magic moment” happen.

“I always wanted to create things that sell themselves on the street,” he said. “I don’t say, ‘Hey, look at this,’ or have a sign telling people to buy my work. I just stand a couple feet away, lean up against a pole and observe.”

Along with graffiti and mirrored artwork, Irregular sells mystery boxes, deep profile canvas and wooden-framed paintings on his website, with pieces ranging between $100 to $2,000.

It’s impossible to know how many tags he’s placed in the city. He stopped counting years ago but still feels a rush of leaving his mark. It’s like psychotherapy, he said, motivating him to satiate his appetite for more artistry and self-expression.

He views his work as a source of reflection, with the mirror pieces and word “irregular” serving as a symbol of self-identity and a magnet that draws a connection between him and the viewer. But rather than being packaged as a “street artist,” he prefers no title at all. “You can’t put a spotlight on a star. I’m just doing the work. Irregular is a statement, (and) the work emits a light of its own.”

Some Philadelphians view his tags as playful breadcrumbs. Some see it at as a link to a thought-provoking series, and others — especially on social media — see it as vandalism. “Artfully committing vandalism is still vandalism,” a Twitter user said.

I take objection to the term “artist”. He’s a criminal. Artfully committing vandalism is still vandalism.

— JohnsCow (@johns_cow) April 10, 2023

I dunno. Ask the “artist” to tag your front door.

— TappahannockName (@Allfortime0503) April 10, 2023

Resident Peter Gambino, however, welcomes this art.

“Philly has such a big and diverse art scene, so we might as well have a few mystery people working in that space,” said Gambino who first spotted Irregular’s tags six months ago. “[His work is] like little easter eggs placed along the infrastructure of our city.”

Other onlookers aren’t too fond of Irregular’s work . “I hate their tags,” says Philly resident Alex Fredericks. “(They’re) too long and aggressively style-less.”

Despite the mixed responses from passers-by, Irregular has become a sought-after talent in Philly’s art scene. He created two projects with Mural Arts Philadelphia. The first was a temporary mural for last year’s Wawa Welcome America; his work Mural Magic is irregular was featured at the 2023 Flower Show.

He was also tapped by Hyatt Centric Center City to be a part of the hotel’s monthly Maker Series back in January. Elizabeth Fricke, director of sales and marketing at HCCC, said Irregular’s approach to street art made him a natural fit for the series that spotlights the work of local artists.

Photo blogger Conrad Benner, who worked with Irregular on the Mural Arts projects, called Hassett an innovator. “He’s at this point in his career where all the doors are open to him, and he’s jumping through them,” he said. “That’s to say, he’s driven and taking advantage of this lane he’s made for himself.”

An “irregular” tag along 11th St. by Spring Garden in Philadelphia.Heather Khalifa / Staff Photographer

As more opportunities come along, Irregular said he will continue to etch his path as an independent artist, and break down barriers that may be in his or other artists’ way.

There’s no set direction in mind, he said. For now, he plans to sell more of his artwork and hopes to expand his brand globally.

“I’m not a starving artist, I’m a hungry artist, and myself and others know there’s much more potential past these walls,” he said. “I’m continually pushing myself, trusting my evolution and allowing everything to come my way. I want to stay on my trajectory and see Irregular grow 10 times bigger.”

– The Philadelphia Inquirer

Visual Artist Joshua Vides Discusses Creative Collaboration with GilletteLabs

Joshua Vides is a creative marvel in true form. 

Having lent his artistic powers to design products for brands like New Balance, BMW, Converse, Fendi, Puma and others, the California-based creative director is never short on innovation. For more than a decade, Vides has fused his passion for streetwear and graffiti and poured it into his craft. His production studio Reality to Idea has served as the perfect incubator for his footwear and apparel designs, sketch artwork and other creations to take shape. 

Before becoming a premiere name in streetwear and design, Vides worked for The Hundreds, SSUR, The Seventh Letter and ComplexCon as a designer, salesman and marketing manager in 2009. Around the same time, he founded the streetwear brand CLSC, a $500 project that later became a global entity with 400 retailers and a storefront on Fairfax Avenue in Los Angeles. 

Vides decided to step away from CLSC in April 2017 and used the brand’s success as momentum to pursue his dream of becoming an artist. Vides launched Reality to Idea in January 2018, and the design studio and production house has been a platform for him to explore his love for black and white monochromatic mediums and spread his wings artistically. Whether designing sneakers and apparel pieces, customizing iconic BMW silhouettes or putting on limited edition art exhibits, Vides has shown no signs of slowing up. And his recent collaboration with Gillette at this year’s ComplexCon is proof. 

The brand’s design and innovation hub, GilletteLabs, and Reality to Idea came together for an activation booth that offered an interactive look at the shaving experience. The Reality To Idea-designed booth highlighted GilletteLabs’ latest innovation, GilletteLabs with Exfoliating Bar, a razor that combines shaving and exfoliation technology. And as a continuation of the partnership and a testament to Vides’ versatility, he customized cleats for NFL Quarterbacks Josh Allen and Mac Jones for the My Cause My Cleats program. The two football stars wore the cleats during the New England Patriots and Buffalo Bills matchup on Dec. 1.

For Vides, the GilletteLabs collaboration, and others he’s stirred over the years, was a chance to embrace his own creative instincts and showcase the power art contains. “As a visual artist, I find collaborations to be an avenue of self-expression on different mediums and products,” Vides explained to Complex. “Showing off how anything can really become a canvas and art Itself.”

Complex recently caught up with Vides to talk about his artistic inspirations, the details of his creative process and how art can be a tool for philanthropy. 

(The interview has been lightly edited for clarity.) 

COMPLEX: How was it designing the GilletteLabs activation booth at ComplexCon?

Joshua Vides: ComplexCon is always something I enjoy being a part of. Reality To Idea was excited to partner with Gillette because it’s an iconic brand that most men have used since they first started shaving. They gave Reality To Idea the creative space to help bring their GilletteLabs brand to ComplexCon attendees in an innovative and authentic way. It was a great experience bringing the GilletteLabs booth to life, and everyone at ComplexCon had a great time with the photo booth and shaves with the Gillette Barbers.

How did the collaboration between your company Reality to Idea and GilletteLabs come together?

The collaboration really came together through the common mission that we share. At Reality to Idea, we are always looking for new ways to be at the forefront of culture and innovation. When GilletteLabs approached us to showcase their latest innovation of GilletteLabs with Exfoliating Bar, we knew it would be a cool partnership.

You’ve partnered with some of the biggest brands in the world – Fendi, MLB, New Balance and others – but what about this project piqued your interest?

I’ve been lucky to partner with so many celebrated brands. In the men’s grooming space, Gillette is often viewed as synonymous with the category, so when I was approached, I saw it as an opportunity to bring my skill set to another brand that has an incredible legacy and continues to create innovative products.

What was the inspiration behind the design of the activation?

We wanted the design of the booth to remind people of a barbershop, with a Reality to Idea spin. We used our signature black and white color scheme and added pops of bright green, which is an ode to the exfoliating bar on the GilletteLabs razor and packaging. Gillette wanted to do something completely different than last year’s ComplexCon booth, but (the brand) still wanted to emphasize the unique experience that the barbershop provides.

Could you detail what the creative process was like? Were there any challenges along the way?

I think there are always some unique challenges that present themselves when working with new products, especially when it comes to designing on such a large scale. It was important the GilletteLabs booth and the design of the smaller original pieces we made for the gallery all worked well together in the space.

You designed the cleats of NFL Quarterbacks Josh Allen and Mac Jones ahead of the  New England Patriots and Buffalo Bills game on Dec. 1. How was that experience?

I always enjoy working on shoe projects and collaborations. I have been painting on shoes since high school, so for me, it really feels like second nature. It was awesome to get connected with Josh Allen and Mac Jones, who are Gillette athletes, to work on their My Cause My Cleats cleat designs. I wanted to make sure they felt the design reflected the charities they are both representing – Mac Jones with Boys & Girls Club of America and Josh Allen with the Patricia Allen Fund. I was so happy to play a part.

The designed cleats are being auctioned off and the proceeds will go to charity as part of the My Cause My Cleats campaign. Talk about how important it is for you and other artists to be a part of these kinds of initiatives.

It’s important to me to find ways to give back through my work, and team up with partners who do the same. As an artist, I’m able to showcase the power of art to all different audiences, including through the cleat designs for Allen and Jones. I’m excited to see what the winning bid is for both sets of autographed cleats. Gillette and I will also be matching the donations from the online auction.

Bid on Mac Jones “My Cause My Cleats” Cleats here and Josh Allen’s “My Cause My Cleats” Cleats here.

— Complex